Tag: Newsletter

  • Day 4: Curtains

    Day 4: Curtains

    Today is a shorter update. I worked on my Secret Project — it’s a painting, but that’s not the secret bit — and I did House Chores.1 This episode isn’t likely to be riveting for anyone playing along at home, but I think there’s a metaphor to be mined out of the boring detritus of domesticity.

    We have a set of curtains in the master bedroom that is Not Doing Well, and hasn’t been for oh, let’s say, a year. The lining, I suppose you’d call it, the stuff that blocks out light and attracts mould, is getting sun-damaged and fragile and has ripped accordingly. When the rip started it was about four centimetres long.

    “We should fix that,” Louise, or I, said.

    Of course, since then, the rip has grown up and had little baby rips of its own. It’s now a good metre long. Or I should say was over a metre long, because today I finally took the curtains down and fixed them.

    Of course, I’d figured out how to fix them many months ago. About midway through what I am, entirely without justification, going to call the Rip Saga, I’d bought some iron-on patches and tape from Spotlight and done nothing with them. As is so often the case with ADHD stuff, there were what seemed like dozens of reasons not to fix the curtains. The stuff I’d bought might not work. The ironing board wasn’t big enough. The curtains might rip even more. All these excuses, half-thought, felt as a kind of almost tangible barrier in the mind.

    So while the kiddos were out and after I’d done enough work on my secret painting I popped into our bedroom, took the curtains down — five minutes, tops — laid them out on a set of drawers, no ironing board needed, grabbed the iron-on patches and scissors, and the curtains were fixed. It took maybe 45 minutes.

    45 minutes, for a job I’ve been avoiding for a year.

    I don’t want to pin all this sort of thing on ADHD. Every person in with a house has housework they don’t get to. But that odd little barrier in the mind, the terminal indecision followed by a reflexive urge to do something else — that, I believe, is an ADHD thing. So many of the things I struggle with come down to indecision. I can’t decide, so I avoid, so I fall in to some kind of default behaviour.

    Since finishing my old job and attempting my own thing, this sort of stuff happens far less. I’m noticing I get more done, more often. Some of this is the inevitable result of having more time and more mental bandwidth; there’s a reason newly unemployed people are so often portrayed in media as taking a sudden interest in housework or arcane hobbies.

    But I feel like mine runs a bit deeper; I’m finding myself more apt to do tasks I’d typically avoid. That little mental hiccup of indecision, the stab of resistance, is somehow more noticeable and therefore more avoidable. And some of this is quite definitely because of my do-something-every-day project; instead of just letting the roadblocks get in the way I’m just smashing through them, and realising (to continue the road transport metaphor) they were more cones than concrete barriers.

    Or maybe I just give fewer ducks these days.

    Speaking of ducks! For inexplicable reasons, that duck I painted has gone almost legitimately viral on TikTok. Last I looked it had 123,000 views, which is still small beer in the scheme of things but is by far the most looks anything I’ve ever made has had. My almost-daily posting and gruelling video-making has, at last, paid off. Not in money, of course. That would be too easy. But there are a lot of folks asking for prints, and so I’m going to have to get some of those ready to sell tomorrow.

    Oh here is that large red button again I suppose. Thanks to those who have taken out paid subscriptions! You can pay what you want, so long as it’s more than $3 dollarydoos

    https://buttondown.com/cynicsguide?as_embed=true
    1. Then I played D&D with friends, which is why this one is late (there will be a new reason every night, I’m sure.)
  • Day 3: The Midnight Method

    Day 3: The Midnight Method

    I know, I know, I said I’d get this out bright and early, but apparently bright and early is (at the time of writing) 10:30 PM. However, this fundamental inability to get a newsletter out before sunset has given me an incredible idea, based on the shittiest, griftiest, shiftiest, outright dumbest self-help tome I ever read: The Morning Miracle. This book, with fellow travellers like The 5 AM Club, claim that your inability to rise before 4 AM is what’s holding you back in life. Well, here’s my contra-thesis, in the form of an obnoxious self-help book blurb:

    The Midnight Method

    Author, artist, entrepreneur, male model and playboy dilettante’s Joshua Drummond’s otherwise perfect life was marred by just one flaw: his urgent need to rise at 5 AM. He felt like he was cursed to be an early riser – until he discovered this one weird secret trick: The Midnight Method. In this 864 page book and accompanying webinar series, Drummond outlines the ultimate lifehack that changed it all – staying up late every single night. His rediscovery of the secret known by midnight luminaries from Benjamin Franklin to Imhotep is exactly what your sad life has been missing. The Midnight Method will teach you the seven highly effective habits that lead to being a regular night-owl, and will at last unlock your health, productivity, riches, love life, and happiness.

    There you go. Wasn’t that horrible? It’s accurate, though; The Morning Miracle and my Midnight Method have the exact same thesis at their core: go without a bit of sleep to get more stuff done, or go for a jog, or something. It’s just that one is surrounded by weird biblical hang-ups about wise men rising early, and the other is culturally frowned upon.

    I promised you a list. I also did a spreadsheet, but it’s not ready for public consumption. That will have to be tomorrow.

    I reserve the right to change the order of the following items without notice, but this is pretty much the order in which I want to get stuff done. In between these specific jobs, I will of course be working on commissions and making videos and cooking food and changing nappies: ideally not all at the same time.

    28 Days Later

    1. Ideas, part 1
    2. Ideas, part 2
    3. A 28-day todo list (you are here).
    4. Secret project
    5. Daddy Capitalism: add a whole bunch of products to the store and send out an email to customers. Work on secret project.
    6. Rejection therapy: Ring around 20 art/gallery/souvenir-ish shops and see if they’ll stock my stuff. Finish secret project.
    7. Very Specific Parody Video: I’ve been wanting to do this for ages. I figure it’ll take about a day to film.
    8. Rejection therapy, part 2: Ask customers for testimonials. Ask local cafe/venues about drink&draws.
    9. Plug me pls Ask influencers for plugs. Prepare materials for Print Club.
    10. Print Club 7: Launch preorders for print club – digital and physical.
    11. Level Up Louise: This is my awful code name for my adult drawing course. I’d like to get a few people learning from this weekend.
    12. Day of Rest: I will probably spend Sunday resting with family, by which I mean “doing chores”
    13. Again, capitalism daddy: Adding more products to the shop
    14. Business time: Business plans and investment pitches. As much fun as it sounds.
    15. Those that can’t: Developing course materials for professional development course
    16. Brand me: hitting up corporations – greeting card companies, apparel companies, whoever it is who makes jigsaws, etc – to see if they want birds or other paintings/designs on their shit
    17. Artwork for corridors: put up a website page advertising the suitability of my stuff for doctor’s surgeries or hospital waiting rooms or other depressing places that need something cheerful in them
    18. Crowd Fund: Investigate some kind of crowdfunding for Season 1 of Everybob or something.
    19. The First Rule of Print Club: Actually launch print club
    20. Look for investors: I’m pretty sure you find them under rocks, right?
    21. Send out prints for print club
    22. Moar products on the store, another email to customers. The aim is to have a print, a shirt, and a sticker available for pretty much everything I make.
    23. Stage a drink & draw
    24. Stage an art class
    25. Stage a professional development presentation / lesson
    26. Launch crowdfunding
    27. Pitch to investors
    28. Apply for a real job. I kid! If I see real jobs that look awesome I will apply for them anyway.

    That is a lot and obviously jobs will blend into each other or stretch out across days, it is all subject to change, but getting all the shit I need to do written out is cathartic.

    Today’s video

    I made a video about ruining one of my Everybob paintings with a duck. It did OK on Instagram, terrible on YouTube, and for some reason – I genuinely have no idea why – it is going gangbusters on TikTok. Last I looked it was getting about hundred views every other minute. This doesn’t mean much, especially in the TikTok scheme of things where 1 million views barely rates as viral, but it’s still easily the most successful video I’ve done even if the algorithm arbitrarily cuts off the view firehose in the next five minutes. Check it out here:

    @tworuru

    This absolute unit of a duck has blessed your timeline to pass on a very important message: you’re wonderful. Pass the duck on to someone who needs to hear it. #motivation #painting #rubberducky #bobross #positivity

    ♬ Wes Anderson-esque Cute Acoustic – Kenji Ueda

    Self-improvement

    I did a bunch of pullups as part of a houseworkout. Remember my New Year’s resolution? I’m still on it. I really want to get that muscle-up before December ends.

    Like and subscribe

    Here as always is the big red button that helps me out. You know what to do.



  • Challenge Day 2 (of 30)

    Challenge Day 2 (of 30)

    It’s late; I need to figure out a way to get these emails out before stupid o’clock. You know what doesn’t help? GODDAMN DAYLIGHT SAVING TIME THAT’S WHAT. Despite evidence clearly showing that daylight saving kills or maims or just really pisses off a huge number of people every year, we persist in the monumental folly of meddling with time. And it’s even worse with kids, because they don’t understand why they have to get up and go to bed an hour earlier and it is apparently bad form to give them coffee. “Oh, but it’s so nice to have that extra sunlight in the evening!” Yeah, it is, and that would have happened anyway, thanks to the axial inclination of the earth and the sun’s gravitational pull. I hate daylight saving and I will spend the next few months furious about it until time returns to its rightful course.

    Did you miss yesterday’s email?

    Some of you didn’t sign up to this until the email was already out. Luckily, I am archiving them all on tworuru dot com. Go read, comment, share, and enjoy.

    Ahem

    Here are the remaining revenue plans/ideas I have.

    1. Art classes/drink&draw sessions etc
      I am good enough at art to know I’m not and never will be top-tier, but I’m also well aware that I have more draughtmanship than the average schmo. If those that can’t, teach, then surely those that can (a bit) would be better at it? Also, I enjoy the science of drawing, and I like teaching people. Some drawing classes or maybe putting on a few of those drink-and-draw sessions could help keep the wolf from the door. I was thinking of starting up an online cohort of folks who’d like to pick up some drawing skill; email me if you’re keen – josh@tworuru.com
    2. Teaching teachers how to draw
      You know who mostly can’t draw, at all? Teachers! To me, this is mind-blowing; it’s like if someone dropped a casual “Oh, I can’t add” or “Hah, yeah, I never learned to read!” in conversation. It’s not just arty-farty; the ability to sketch or diagram is a vital skill for any number of STEM-ish careers and a lot of kids aren’t being taught how to do it, because their parents or teachers didn’t know how. So I’m putting together a little professional development course for primary and intermediate teachers in NZ. The idea is just to teach the basics, to get teachers to the point where they’re “better” than the kids (children have a pointedly unsophisticated view of drawing; if you can do realism, you’re amazing) and they can take it or leave it from there. I’ve been at it for a while now and have a pilot school signed up ready to go. If you’re a teacher or principal or aligned such, ping me on josh@tworuru.com
    3. Investment/crowdfunding
      I think a few of my business plans – those I’ve detailed here and others – have legs, shapely business legs that might actually provide a return on investment. To that end, I am interested in hearing from anyone who might be interested in investing, or can simply tell me how to talk to potential investors without falling flat on my face. I also think there’s some crowdfunding potential for painting series – for example painting along with every Bob Ross episode – that might be worth looking into. If any of that is something you know about, josh@tworuru.com will find me.
    4. A day job. I am not proud. I’m aware that the spool-up-your-own business biz may not work out, despite my best efforts — and you’d best believe I am giving it my best effort — and I’m more than happy to take on another normal-er job. On the bright side, the deeply stupid AI bubble should be bursting soon, so people might start hiring humans with a comms and marketing skillset again. On the dark side, the bursting may reap pure economic chaos, so who knows, maybe I’m better off trying to convince people to buy my stickers.

    Your ideas. Give them to me.

    I have more ideas, but that’ll do for now. Is there anything you reckon I’ve missed? Hit the reply button or snap an email off to josh@tworuru.com and let me know.

    Also your money

    The big red button lies below. Do you click it, helping me hit my $1k a month newsletter goal, or do you let it languish, curious to see if I can keep up daily emails for more than two days running?



    A bit of transparency is in order here. I currently bring in about (it varies, for various reasons) $400 a month from this newsletter. That may surprise you; perhaps it sounds like a lot, perhaps it sounds like very little. Either way, I’d love to get it up to $1000, a hefty 10 percent of my revenue goal.

    Tomorrow — bright and early tomorrow, not at what is apparently 10:45 PM but is actually 9:45 PM and you cannot convince me otherwise — I will send out a calendar of all the biz stuff I’m going to do or try to do for the next 28 days. There may, and this is fair warning, also be a spreadsheet. I hope you are ready.

  • Challenge Day 1 (of 30)

    Challenge Day 1 (of 30)

    For those who signed up for the Cynic’s Guide way back when, this new series may be what you were expecting (compared to whatever it is you got) it’s just me, trying on every damn self-improvement business hustle malarkey under the sun in an effort to make something stick, or at least make money, in 30 days. Let’s go.

    It’s business time

    I am wearing my business socks, mm. Because I am addicted to eating food and having a house, I am attempting to spool up a business in 30 days. This isn’t quite as follycious[1] as it might sound; people sometimes manage this stuff in a weekend. The target I’ve set myself is $10k revenue a month, which is a curious combination of lofty and about what a supermarket middle manager earns, but I’d rather shoot for the moon and miss and… end up asphyxiating during a decaying eccentric orbit? Damn my inability to let trite metaphors go unexamined. I’m giving it a damn good go, put it that way.

    The model I am using – because I like easily divisible numbers – is 10 revenue streams of $1000 each. Of course it may not shake out that way, chances are some will be more and some substantially less, but here’s the 10 that I think I can spin up from scratch or develop out over the next 30 days.

    1. Corporate comms and marketing stuff. I would be silly not to do this; it’s been my bread and butter for a decade now. To that end I have set up a website for a freelance case study business, specialising in being a tech whisperer for industries that absolutely suck at selling themselves. If you’re an accountant, systems integrator, infosec consultant, or your business has anything to do with Linux, you’d better make that call to the Content King.[2]
    2. Art shop. https://tworuru.com has been ticking over for ages now, but I’ve never really souped it up. I’ve been absolutely smashing out art lately and the plan is to make – at minimum – three kinds of product for each new piece I make: a print, a sticker, and a t-shirt.
    3. Commissions. A bunch of people have bought a commissioned artwork since I opened them up again and I am very grateful; you are keeping the (two) wolves from the door. You can get one of your own here if you’re so inclined: https://www.tworuru.com/product/custom-commission/
    4. Two Ruru Snail-Mail Print Club[3]. You subscribe and you get a print and a letter in the mail, each month! Like the olden days! I am actually absurdly excited about his one as I think I have come up with a really unusual twist on the fairly well-done concept of a snail mail club. I’ll introduce in an upcoming email. I’ll let you guys know first, because you’re cool. Oh and everyone who joins the Snail Mail Print Club also gets access to:
    5. Two Ruru Email Print Club. Exactly the same idea as the above, but users will subscribe just like you do to this newsletter and I’ll send you the letter and prints via electronic mail. Oh and I almost forgot; everyone who subs to either Print Club will get access to a downloadable archive of every artwork I’ve ever made.
    6. The newsletters. Yup, you’re here too! If I can get around ~200 paid subscribers a month, that’s 10 percent of my revenue requirement taken care of. And – as I hope this email proves – I will be writing a lot more. If I’ve made my case well enough, scroll down to the big red button

    That’s just the first six for now – I realise, now that I’m on a roll, that I have lots more of these in various stages of feasibility and completion, and these emails are meant to be short. So I’ll talk about the next five ideas/revenue streams in the next one of these thirty day challenge emails. And in the following email I’ll put in what I plan to be doing on each of the subsequent 29 days – there will be a new, business-time focus for each day. Today was “Explain the plan”.

    “Artwork” of the day

    I’m tired. Here’s a duck.

    It's an image of a duck on a lake, I painted both. People thought this was AI. It's not!

    Today’s video

    I made a video of me painting the black hole scene from Interstellar, one of my favourite sequences and visuals in any film. I love the painting. I’m less sure about the video, but I never know about those.

    And here’s the one from the day before, in which I painted those weird lights you see when you shut your eyes. People seemed to like it.

    What did you do today self-improvement-wise?

    I went for a run. Pre-kids I could whip out a casual 10k and now… I can’t. So I am taking it easy, because nothing will stymie me like a swollen knee. I am doing Couch to 5K. Should you be struck by the urge to join me, feel free. Because I am more bougie than I am comfortable with, I am using an app. You don’t have to use the app; there are plenty of training programs available online and you can get pretty accurate distance estimates via Google Maps or your neighbourhood.

    Lifehacks

    When I come across anything I’m doing that helps me on this mad caper, I’m putting it here.

    Making the most of your spare minutes

    I’m writing this particular snippet in the nine minutes the air fryer has to finish doing the burger patties we got in the 3 for $20 deal. If I have a useful lifehack to offer, it’s that productive activities – or, less toxically, “things I genuinely want or need to do but end up doomscrolling instead” – can be done in the same time blocks, on the same device, that you’d typically use to have a hoon on the Tok pipe. The more I do this the more I find that the phone in my pocket is a boon instead of a curse, and it’s one of the very few self-improvement plans that survives contact with kids. Things that have built-in timers work well for this method. It’ll go beep in a minute or few, and I’ll leave the laptop and go assemble burgers for me and (Borat voice) My Wife.

    Markdown

    Writer? Get yourself a Markdown editor and learn Markdown. It’s the fastest, most distraction-free, and ultimately foolproof (and I am very foolish) way to format as you write. I use Obsidian for the moment – it’s what I used to write this – but there are lots of others. Many, including Obsidian, are free. Get amongst!

    Yeah/Nah

    A few minutes before sending this out I realised that some of the people who signed up to my “Yeah” list also clicked “Nah” to receiving an email every day for the next 30 days. I am sorry about this but you must admit that it is a very funny, very Kiwi problem to have, given how we tend to use this expression. Of course it’s my fault; I simply shouldn’t have included a “Nah” option. If you’re getting this email and you’d rather not, simply reply to this one and let me know I messed up, and I’ll take you off the list.

    For everyone who did want to get these, welcome! I hope you enjoyed Day 1.


    1. This, a portmanteau of “folly” and "fallacious’ is not a word, but it should be. ↩︎

    2. Old Simpsons fans: this is exactly the joke you think it is. Also I apologise for the AI generated image; it’s a placeholder. I need to create a new File Photo as none of mine were even verging on professional. ↩︎

    3. I am thinking of setting some ground rules, and the first and second rule will probably be “Talk about Print Club”. ↩︎

    Here’s the big red button, click it to help me on my follacious journey



  • Pivot to video

    Pivot to video

    Thanks so much for the incredible response to my previous newsletter. People wrote a lot of very kind and thoughtful emails and comments; I think I’ve managed to respond to most of them, and some of them are so insightful that I’ll be spotlighting them in an upcoming edition. So here we are, a week later — using the most flexible possible definition of a week1 — and, as promised, I have a new newsletter, and an update on what I think the Cynic’s Guide to Self-Improvement will become.

    The short version is: I’ve started making video essays.

    Here’s a bit more “why.”

    I started this project in the hope that cracking the self-improvement code would give me the power to get more stuff made. I wanted to make several kinds of things: fiction; and non-fiction columns, essays and features — the kind of thing I used to write for media. I also wanted to make art, and videos of me making the art. And while it’s true that all that is a redonkulous workload, and probably impossible, it’s also very true that I spent a lot of time avoiding doing any of it, mainly by reading and scrolling life away on my phone.

    I have managed to write a lot of self-improvement articles! But that isn’t all I wanted to make. And, on another selfish note, the move away from Substack that I made for personal morality reasons has completely munted my subscriber growth. My subscriber numbers have been static or diminishing slightly for months now. Substack has a semi-decent recommendation engine that was my main source of subs, and while it is flawed — a lot of subs are spammy, and they recommended a Nazi newsletter the other day! — it was something.

    I’ve been mentally wrassling with all this for months now. Some time ago whilst scrolling, I came across a timely YouTube video essay which was about why you should make YouTube videos and was set entirely to gameplay footage of Sonic the Hedgehog 1.2

    This fascinated me, because the essay was very well written and the visuals — while compelling — were completely tangential to the video.

    This last part was the most important. I’d made quite a few art videos in the past, but they were always mostly about the art I was making. I’d found this restrictive as well as time-consuming. Now I realised: I could make art videos that were not actually or only tangentially about the art; where the visuals of painting just served as an interesting backdrop for the content I wanted to make anyway.

    Essays like this one.

    There’s another factor at play. The event I hinted at in my last newsletter is this: My day job, in the tech industry, is finished. And while I’m actively looking for another job, either in or out of the tech industry3, I would very very very very very much like for a decent proportion of my income — ideally all of it — to come from the art I make, or things related to that art. Yes, this is another lofty goal. But people achieve it all the time! I know a number of full-time, non-starving artists, as well as quite a few who make a living from their newsletters. Why don’t we have both?

    Summed up:

    • I need income from art/writing stuff
    • I can’t have that without a following
    • One of the best ways to get a following is to play the content game.

    Which brings me to this video that I’ve spent quite a lot of time making. The other half of the project is explained there. I’m calling it “Everybob.” That should make sense once you watch the video.

    Astute readers will realise that you have not actually seen this so-far mythical video, or a link to it. Well, if you’ve read this far, chances are you have the attention span for what I’m about to ask. Sneakily, all the text above — in addition to being fascinating — is serving as a gatekeeper for skimmers. And I can’t have readers watching the video for thirty seconds and then clicking away. Can’t embed it here either. The Algorithm will punish me for that. It is a cruel master, but we all serve at its whim. If you want to watch the video — and it’s fine if you don’t, but significantly finer if you do — it would help me enormously if you did the following. Click on the upcoming thumbnail image, which will take you to my channel page, and click/tap on the video to start playing it, then, in diminishing order of importance:

    • Watch it all the way through
    • Leave a Like
    • Leave a comment
    • Subscribe to the YouTube channel
    • Share the video with at least one friend who you think will like it enough to watch it through to the end, or one enemy who will hate it so much they watch it through to the end.

    For all the reverential talk about the Algorithm, it isn’t black magic; fundamentally, it rewards videos that get watched all the way through to the end and that get engaged with. That’s it. The only place luck comes in to it is with the initial crop of people the video gets shown to. If you wonderful people, my real subscribers, can signal to YouTube that people will watch my video, there’s actually a very good chance that the Algorithm picks it up and shows it to many many more.

    Whew. Nervous. Here’s the link to my channel page. If you’re keen to help out, watch the video through to the end (important!) and let me know what you reckon in the YouTube comments.

    Don’t worry! This isn’t going to become a newsletter where all I do is urge you to watch my videos. If anything, it’s the opposite; the videos exist so hopefully more people will find my writing. Instead of asking viewers to Like and Subscribe in the traditional way to you my video content, I’ll be asking them to Subscribe (For Real) to my newsletter. Think of the videos as another medium, as way of watching or listening to the newsletter content, at your leisure. And subscribers will get early access to the vids, behind-the-scenes content, and they’ll often get to read the actual essays before they become video essays.

    Oh, and if you want to support my work by becoming a paid subscriber, that would be absolutely mint — not just because paid support is going to be extremely personally helpful, but because I’m finally going to start offering some proper benefits to paid subscribers.

    If you’re a paid sub, look for something special in your inbox soon.

    Subscribe now – pay whatever amount you want!

    There’s a lot more I’ve got planned and ready to go, but that can wait for next time. Thanks, as always, for reading.

    And as of now, thanks for watching as well.

    Another shout-out: If you have any jobs that need doing, or know of jobs going, just hit reply and let me know. Likewise, if you’d like to commission a or buy a painting (examples of the sort of stuff I can do are in the video!) now would be a really good time to do that — just hit reply. And feel free to get in touch if for no other reason that you feel like it; I like reading your replies.

    Also, comments are back! And they’re on a website I own and control so they’re never going away again. You can make a comment right here, just below the footnotes 🙂

    1. It’s 11 days later, but we’re still technically in the week following the week where I wrote the last newsletter. Unless you believe that the next week starts on a Sunday, which it absolutely does not. Blame ISO8601 if you don’t like it; I don’t make the rules.
    2. It’s well worth a watch!
    3. Hit me up if you know of anything going! I’m going to do an online CV kind of thing soon but for now know my skill-set is comms, marketing, and most things relating to those areas.
  • Your phone is the mind-killer

    Your phone is the mind-killer

    Today’s TLDR

    • Yes, the medium is the message, and it might be rewiring your brain
    • If digital media modes are leaking into your meatspace, try putting the phone down
    • Litany Against Smartphones
    • Unlike, Unsubscribe

    I am here, in my mode

    There’s a thing called Tetris Syndrome I think I’ve remarked on before; essentially it’s that thing where if you spend all day playing a videogame you’ll keep seeing it when you shut your eyes. I get the same thing, but for books; if I read something compelling enough I spend the next while hearing my inner dialogue as if narrated by the author. I assume this happens to other people, although when I’ve mentioned it to other people I’ve weathered a brief stare followed by a quick subject-change. It can be like time-travel, especially if you’re reading Austen or O’Brien or something in similar prose.

    It happens with other media as well. I know that if I spent too long – any amount of time, really – on Twitter or the increasingly Twitter-like Bluesky, I start to think in terms of tweets, replies, the omnipresent strident snark, witticisms I could render into Tweetish form (which I would get oh so many likes and reposts for). This is as horrible as it sounds. Lately, I have been wondering if something similar happens with all our regular digital diets and interactions.

    Medium, meet message

    If you did media studies or similar you may have come across the theories/ramblings of a bloke called Marshall McLuhan who is remembered today for coining “the medium is the message,” a tricky little phrase that essentially means that the meaning of a piece of media is inextricable from the way it’s delivered. A letter has a different vibe – and a different effect – to newsprint which is different to a movie which is different to TV which is different to hypertext on a computer screen which is different to the endless algorithmic scroll of TikTok on an iPhone.

    McLuhan’s mostly impenetrable but prescient guff came to mind again when I went to Bluesky to try to copy my username and accidentally found myself scrolling for what was probably only a few minutes. Afterward, I felt the echoes of the online conversations I’d glanced at for hours.

    (And even now I feel a silent urge emanating from the smartphone within eyeshot. It’s like having a Tamagotchi, except it waterboards you every time you pick it up.)

    My contention is that the mediums of modern information delivery – hypertext, email, algorithmic scrolling, doomscrolling – are modulating how we think, act and react to things in the non-digital realm; if you find yourself absently composing tweets while you’re doing the dishes, mentally framing conversation as comments, or ruminating about something you read on that curiously addictive gossip site before realising you’ve got no idea why you walked into the kitchen, this could be why. This isn’t an original idea; it’s essentially what authors like Johann Hari are on about with the likes of Stolen Focus, but if I pay attention I can quite definitely feel it happening, live, in my day-to-day.

    O rly?

    My anecdote is one thing, but actual evidence for this specific effect is harder to come by. My research well ran dry on this one (perhaps readers can help) but there’s enough here to put a glaze on my half-baked theory. For instance, there a psychology paper called “Linguistic Style Matching in Social Interaction,” about “the psychometric properties of language in dyadic interactions” which makes me think of researchers trying to talk to oak trees. But of course that’s a dryad; a dyad is a sociological term for the smallest possible group of people – a pair. This, and other research, shows linguistic style matching or interactive alignment; essentially that two people talking together start talking like each other.

    In this scheme, two interlocutors simultaneously align their representations at different linguistic levels and do so by imitating each other’s choices of speech sounds, grammatical forms, words and meanings. For example, if Peter says to Mary with reference to their child, I handed John his lunch box today,’ Mary is more likely to respond with And I handed him his coat’ than with And I gave him his coat’ even though the two alternative responses have equivalent meaning.

    This lines up with our understanding of how human interaction works. It’s like accents. If you hang around French people for some reason, you will start to sound French. It makes sense that it would happen to some extent for reading – and doomscrolling. Perhaps the medium really is the message, and it’s hacking (apart) our brains.

    I’m not sure how to fix that, but here’s one idea.

    Litany against phones

    I rewatched Dune: Part 2, helped by my wife who requested frequent pauses to explain some arcane facet of Dune-lore. I’ve only read the first three books – the Dune sequence is occasionally and accurately referred to “Diminishing Returns: The Series” or “Stop With The First One” but I’ve read enough fan-wiki summaries to handle the questions. Dune is gloriously dense and weird, and the movies have done a good job of retaining the vast sense of scale and strangeness of the books while shedding some of Old Man Herbert’s unnecessary authorial foibles, like his virulent homophobia.

    One of the better things from the books that it’s hard to render into film, though, is the mentally-recited Litany Against Fear, which is exactly what it sounds like.

    I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will be nothing. Only I will remain.

    Not only is it a neat bit of prose, it’s psychologically helpful – this is honestly a pretty good way to deal with anxiety for many: recognise the feeling, but don’t fight it, knowing that it will pass in time. I also like that it’s endlessly adaptable. Modern problems require modern solutions, so here is my version.

    “I must not scroll. Smartphones are the mind-killer. TikTok is the little-death that brings total obliteration. I will put down my smartphone. I will permit it to pass into a different room. And when it is gone I will turn the inner eye to something else. When the phone has gone, only time will remain.”

    Todo

    If there is something you need to get done and you feel goofy resorting to the Litany Against Phones, here’s an alternative:

    Go back to the early 90s.

    1. Turn off your phone notifications except for calls and turn the ringer volume up
    2. Put your phone in a different room
    3. Plug it in. Tell yourself (about to show my age here) that it’s connected to the wall with a curly cord and you can’t disconnect it until you’ve done the thing you need to do.
    4. Do the thing. If the phone rings, and it probably won’t, you’ll hear it.

    Dislike & Unsubscribe

    If you’d like to support the newsletter, please do! You now have more support options:

    Thanks for hanging about. For better or worse, there’s more where this came from.

    — Josh


  • I don’t like the drugs, but

    I don’t like the drugs, but

    In your most distant memories, you remember colouring in.

    You remember being good at it, and being praised for being good.

    But when you slip and colour outside the lines, you howl and hide like a beaten dog, and no-one can tell you why.


    You learn to read, although “learn” is probably putting it too strongly. Reading happens to you the same way as breathing.

    Reading is the best thing that is or ever will be. You can no longer hear the clamour of the confusing world, or feel the tension that seems to surge from your bones, that makes you sit bolt upright, vibrating, sensitive to the slightest touch or sound.

    Reading makes it quiet. In books, things make sense. The world goes away.


    The tics start when you’re about eight. They are annoyingly literal, like the ticking of a clock; a sound you make in your throat over and over and can’t stop.

    They change form. Soon you are 11, and everything you say must be said again, like an echo. You do this sotto voce, lest people think you’re weird.

    The other kids do hear it sometimes. They thought you were weird already, and this doesn’t help.

    When you’re older, you’ll look this up on a whim, and find out it is called palilalia.

    At the time, you thought it was merely demons.


    You start finding it very hard to do things.

    You are bright, everyone you talk to says so, and you’ve been moved up a year and are taking extra subjects in school.

    But on certain tasks – mainly maths, but others too – genuine attempts to work fly dead into a towering, blank wall of mental impossibility.

    Because you are so bright (everyone says so) it is assumed that this is a phase.

    If so, it is a long one.


    It continues until your late thirties, and then? It carries on, only worse.

    Your childhood saviour, reading, has become a monster. Unfortunately, society has thought to gift you an infinitely long and perpetually interesting book. You wake up each day full of ideas, and a portion of the ability required to achieve at least some of your ambitions, only to have all this potential energy subsumed by reading bullshit on the internet. Every day. Every day!

    It feels like one of those ironic curses, the kind bestowed by a malevolent genie, where the wish is thwarted even as it’s granted.

    Each missed opportunity, every failure, every slight imperfection compounds, compresses the shame you feel down into a savage knot of guilt that builds, layer on layer, like a pearl made of pure shit. It sits in your gut, causes nausea, sends you running blindly from even the implication of obligation.

    It’s not just hard to do the things you need to do; it’s all but impossible to do the things you want to do.

    Can you talk about this, lighten the burden? You can not. If anyone knew how useless you really were, how flighty, how distracted, how lazy, you’d never work again.

    Complicating this obvious fact is the competing reality that you have had a number of jobs that people seemed to think you were good enough at to give you money.

    This dissonance does not help. Every day, you endure the static screech of an endless primal scream, black noise, the cosmic background radiation of your brain.

    You can’t let it out. People would look at you funny.

    You do overhear things sometimes. “Couldn’t organise a piss-up in a brewery.” Someone lets something slip. “Can’t do the simplest thing.” A backhanded compliment is reduced to a mere backhander. “You might be always late, but at least you’re always there.” These accumulate and fossilise in the tar-pit of your mind. They are who you are; an agglomeration of failures and frustrations so intense they surface when you’re trying to vacuum the floor and this fucking piece of lint just won’t fucking move.

    The vacuum cleaner is noisy and makes it possible to yell without being overheard, so you do.


    Of course you have ADHD. That’s not special. According to the latest of many ADHD books you’ve read, anywhere from 5 to 25 percent of people may have ADHD. That’s not a disorder, that’s an overly-generous pie slice. For context, that would mean here are three times as many people with ADHD as there are Libras – and there are around 680 million Libras.

    Horrible.

    For many, finding out they have ADHD is hugely helpful. For you, it doesn’t feel that way.

    You get your diagnosis over Skype from an archetypical psychiatrist; an ineffable reduced-affect Martian giving the overwhelming impression that any given patient is just one of many items on a rapidly-growing list. He sighs his way through the checklist you filled in – ADHD is diagnosed from a checklist, and this is one of many reasons it is so easy to diagnose oneself with, as it is about as accessible and mentally taxing as a Facebook quiz – and gives you a $1000 verdict; combined-type ADHD, with elements of autism spectrum disorder.

    You think: this does explain a lot.

    The vicious anxiety. The constant distractability, unless you’re reading. Also the fact you could read from age 3 – quite weird, in hindsight, although of course to you it was normal. The crippling perfectionism. The tics. The absurd procrastination. The way you learned, in school, how to perform social norms like you were learning from a script; and it explains too your puzzlement at how students reacted to your mistakes and line-flubs when you said the wrong thing at the wrong time (which was always very confusing, because often the thing you were laughed at for doing was something that someone else had been rewarded for just a week or so ago). The way people looked at you expectantly, like a malfunctioning robot; wondering what new runtime error you were about to throw.

    Now, as an adult, with a series of masks so embedded you can’t tell where they stop and flesh begins, you learn that some of this agony might have been optional.

    You think: hooray, I guess?

    Social media, which of course was the source of the first inkling you might have ADHD, is unhelpful. Once the algorithms learn that you are ADHD-curious, your feeds become wall-to-wall relatability. If 25 percent of the world’s population has ADHD, about half of them seem to have taken up as ADHD influencers. There is an enormous industry dedicated to selling coaching and courses and one-weird-tricks and likes and subscribes, all through the lens of, at long last, being seen.

    At first being seen feels great. But soon enough, it starts to feel more like being watched. According to influencers, ADHD is the ur-condition, the cause and effect of everything in your life. Overly talkative sometimes? ADHD. Feel strongly about genocide? ADHD. Forgotten to do the dishes? ADHD. The influencers, hungry for the next viral hit, have strip-mined the human condition down to bedrock. The relatable becomes hateful, because there are no solutions in sight: just an endless parade of half-working temporary life-hacks that link to purchasable courses.

    Everything is ADHD.

    And when everything is, nothing is. Maybe ADHD, despite mountains of evidence, doesn’t exist at all. Or maybe you just don’t have it. There’s nothing different that explains you, apart from being a screw-up.

    And even if you do have ADHD, this condition is permanent. You’re stuck with it. If you want a picture of the future, imagine shooting yourself in the foot — forever. The solution is, or appears to be, accepting there is no solution.

    Except for one thing.

    You don’t like the idea of taking amphetamines every day of the rest of your life, but it’s got to be better than this.


    The generic ADHD medication Rubifen, Medsafe says,

    is a central nervous system stimulant. It is thought to work by regulating specific chemicals in the brain that affect behaviour. It helps to focus attention, shut out distraction and allows impulsive people to think before they act.

    The first few days on medication are astonishing. Everything snaps into focus. The cloud of amorphous haze in your head coheres into a single bright beam. Tasks that once had impossible weight become somehow airy. Things that have lain undone for days, months, years, slowly accumulating the slow gravity of guilt, get done. You message a friend:

    “Is this what being normal is like?”

    In a follow-up telehealth appointment, you tell your Martian shrink that it’s going great and you feel like you’re cured, and his face flickers momentarily like the ghost of emotion past has walked over his grave. Or it’s a video-call glitch.

    After a time, you notice some things. Your jaw has a tendency to clench. Headaches set up evening and occasional matinee showings. Your mouth is dry. You find it hard to write, literally; your fingers freeze up on the keyboard and it is difficult to move them to the correct places. Sleep is erratic. You lose weight, without trying or particularly wanting to. Sometimes the anxiety is quelled; sometimes it seems to surge more than ever, like hot wires laid under the skin.

    You notice, to your horror, that some of the tics seem to be trying to come back.

    Slowly old habits manifest, like water released from a dam, determined to return to its old path. If you manage to wrestle the laser light of attention on to the right task, you might be all right. But if you should allow it to illuminate the endless well of shiny internet objects, God help you.

    Eventually you are back where you started, but this time with side effects.

    You don’t like the drugs, but it would seem the drugs can’t even give you the common courtesy of liking you back.

    So you quit.

    Some time later, in despair, hoping to plaster over the cracks in your facade that threaten to become structural, you start again.

    The process repeats, and you quit once more.

    Later again, when the weight of the big and small things you swore – and needless to say, failed – to do consistently seems ready to crush you, you start over.

    You look at the capital letters on the box of Rubifen, the ones that say DO NOT STOP TAKING THIS MEDICATION.

    This time, you decide, you’ll make quitting part of the plan. One or two days on, some days off. Apparently some people with ADHD find this works for them.

    You hope it works for you.

    You are here ⬇️


    ‼️
    A postscript I should definitely have put in before hitting send.
    Hopefully you already know this, but if not: only take medication as prescribed by your doctor or psychiatrist. Abruptly quitting long-term prescribed medications, especially those that work on your brain, can have serious and dangerous side effects. If you are considering a change of medication for any reason, talk to your doctor first (which is what whoever the guy is in the story above really did do, honestly.)
  • Map of the Problematic

    Map of the Problematic

    audio-thumbnail

    Map of the Problematic – The Cynic’s Guide to Self-Improvement Podcast
    0:00

    /1246.02068

    A while back I set up a podcast to listen to while I mowed the lawns. It was ostensibly about weightlifting, by an outfit called Starting Strength, hosted by a bloke called Mark Rippetoe. I’d seen stuff by Starting Strength before – I’d used their YouTube videos to learn how to deadlift and squat when my bad form threatened to mutilate my spine – and when it came to novice lifting programmes they seemed to know what they were talking about. [1] I was looking forward to learning more about strength, and lifting, and sports science in general. I put on my headphones and got to work. [2]

    I was rounding a tricky bit out on the front verge by the fence, one of those bits where the grass grows out long from somewhere the mower can’t quite get to. My frustration at this was compounded by a growing sense of confusion as the Texan drawls on the weight-lifting podcast turned their talk, for some reason, to solar power.

    I wish I had examples of what I heard. Infuriatingly, I can’t find the recording anywhere in my various internet or app histories, which is sad, because it was very funny. The gist was that solar power doesn’t work. This perplexed me, because I have solar panels on my roof, and a battery next to my house. I can watch them work in real-time by turning the lights on. Of course, to give credit to Rippetoe and friends where probably none is due, he was talking about how solar power at scale doesn’t work. Which is also wrong, but for different reasons. This talk inevitably segued into general riffing on climate change, and how it was a myth (feat. manly guffaws). All this was, for reasons that remain mysterious, presented as a metaphor for weightlifting.

    I don’t know a lot about lifting. Nor do I know much about climate change, in the scheme of things; I’m not a climate scientist. But I know a hell of a lot more about climate change than those yahoos. It was howler after canard, bullshit piled on bullshit so deep that it stopped being offensive and became riotous. I had to stop the podcast because muttering “that’s not right,” “well that’s wrong,” and “what the fuck?” under my breath — punctuated with occasional disbelieving yelps of laughter — was starting to attract looks from passers-by.

    Mower parked for the moment, I did a bit more digging into Starting Strength’s online oeuvre. Their “how to lift” videos seemed excellent, and in aggregate, were about twenty minutes long. Time well spent. Their novice lifting programs seemed, to my untrained eye, fine. There’s plenty of stuff like interviews with strength coaches and athletes and the like, which I assume is also fine. The rest was dismaying. It was much less about strength and more a telling meander through the myriad pathologies of the modern American male mind. It’s a grab bag of conspiracist nonsense: there’s both climate denial (a recent episode features professional fossil fuel shill Alex Epstein opining about “the need for increased usage and accessibility of fossil fuels”) and Covid-denial (Naomi Wolf and other cultural dingleberries receive guest spots).

    So yeah. They’re lunatics.

    The implications are troubling. If I can’t trust Starting Strength’s ability to filter fact from fiction in their podcast, what am I meant to make of their fitness program? I don’t expect perfection, or anything close to it, from my sources of information. Nor do I require uniformity of opinion or values. But this stuff was so egregiously wrong it was difficult to look past it. I suppose the real question is: why do people so reliably assume that their expertise in one domain — let’s say, weightlifting — gives them the ability to comment on another, wildly different domain like climate science? [3]

    The easy explanation is that weightlifters are meatheads, but I don’t think that’s it. [4]

    In hindsight, the mug was a clue

    Let’s look at another telling example, someone who cannot be dismissed as a meathead. If you have spent any time at all in the online self-improvement space, you have run into Andrew Huberman. A scientist, a Stanford professor, a weightlifter and runner; chisel-jawed, muscle-bound, blue-eyed; this gleefully earnest podcaster and video-maker boasts subscribers in the millions. Huberman is — or at least appeared to be — one of those cases of nominative determinism so egregious that if he was a character in your draft novel or screenplay you’d get a strongly-worded email from an editor. “So this professor guy, he’s good at everything? And extremely good-looking? Runs marathons, lifts heavy weights? And you put “Uberman” right in his name? Yeah, I’m going to need to get you to revise that draft.” Huberman’s style is simple, and instantly identifiable: his Huberman Lab show consists of really long recordings, sometimes with guests, often without, always with a camera on. He doesn’t talk down to the audience, or at least, he affects not to; you feel like you’re an undergrad in an introductory university science class being enlightened via bewilderment. Huberman endorses free, science-based “protocols” for a wide variety of things — eating, sleeping, exercise, fertility — as well as a dizzying array of supplements, beginning with the podcast staple Athletic Greens and multiplying from there. In addition to the red flags raised by supplement-hucking, recent revelations have both asked and answered questions about Huberman’s character, as well as just how scientific many of his protocols and podcasts really are.

    In short, the “lab” part of “Huberman Lab” is at best a stretch and at worst a fiction; his supplement regimen is spurious, some of his claims are implausible, others are bunk, and he was, until recently — there’s no polite way to put this — boinking five different women. If the boinking had occurred in just one time and place I’d have no other comment apart from praising his stamina, but as it turns out, it was just boring old-fashioned non-consensual cheating. At least one of the women interviewed claims he gave her HPV; another says he was prone to outbursts of rage.

    None of these things speak well of Huberman’s character, and they’re opposite to his image as a very cool and together guy, but I’m almost equally bothered by the revelations that he strayed almost as far out of his lane as the Starting Strength guys. It doesn’t take much to start seeing this pattern repeat everywhere: well-meaning people begin opining on their area of expertise, which quickly grows to encompass everything. As well as sounding endless klaxons in my own head – I am swimming in the same sea with my little self-improvement newsletter – I’m struck by how difficult it is not just to produce accurate information but to consume it. How can we know what’s true or helpful?

    This is where I risk going wildly wrong myself, but here’s how I try to manage it. As is eternally the case, your mileage may vary.

    No gods, no heroes, no gurus

    If you’re looking for information, and a high-profile person is providing both helpful and unhelpful content, this is easier to parse if you haven’t been worshipping at the altar of a cult of personality. Hopefully, you can take whatever useful stuff they’ve produced without feeling that you must either publicly defend or defenestrate them. The same applies for me, in the unlikely event that anyone feels like putting me on a pedestal. I often worry that my occasional ability to make England word good will result in people taking me too seriously. Try not to. This will not do wonders for my following or reputation as a producer of “content,” as everyone in the space seems to thrive on delivering every word with the same total sense of self-assurance, but I think it very important that you take what I say with a nutritionally correct amount of salt. I try my best to get things right but I’m inevitably going to get stuff wrong. When I do, I’ll try to correct it after the fact.

    Domain expertise only

    This might the most helpful way to map around the problematic. Here is an example: Is it 1976, and is Richard Dawkins talking about evolutionary biology? Then you should probably listen. Is he talking about trans people on Twitter in the 2020s? Good news, he’s so far out of his domain that he may as well be a fish on the Moon. You can safely ignore his pronouncements on trans folk, and much else besides. Hooray!

    It doesn’t follow that expertise in one area can’t apply to others. And there are methods of inquiry that can throw up insights across multiple domains. Done properly, journalism is one of them. (If it wasn’t, I should probably stop writing this newsletter.) But if someone is being a dingbat in public then you’ve got a heuristic to hand: are they being a dingbat about their domain, or about something else? By way of example: Andrew Huberman is an ophthalmologist and a neuroscientist. In the event I find myself very interested in optic nerves, I will listen to him with reverence. The Starting Strength guys are very good at lifting weights. I’m happy to take their advice on my squat form, but I can safely leave their opinions on climate change in the trash where they belong.

    Don’t be Rick

    I’m an sometime fan of the show Rick and Morty, which is a reluctant admission because have you looked at that show’s fanbase? The premise, for anyone unfamiliar, is a kind of warped, multiversal Back to the Future in which Morty is a mostly inept teenage kid (and a bit of a piece of shit) and Rick is a autodidactic genius (and a complete piece of shit). The problem, as I see it, is that fans have not only taken “how to behave in real life” lessons from a cartoon, always a bad idea[5], but also that they’ve settled on being a know-it-all-asshole as a prerequisite to being an autodidactic genius. Needless to say, it’s not — or, at least, it doesn’t work that way around. There have been plenty of geniuses who were complete dicks in their personal lives, but their lesson should be that being an asshole is completely optional. Of course, being an asshole it doesn’t necessarily diminish domain expertise. I’ll happily accept drumming lessons from Ginger Baker or painting tips from Picasso, but I’m not going to take life advice from either.

    How much information do you really need?

    When you get interested in something, in self-improvement or any other field, it’s natural to want more information. But how much of it is necessary to what you want to achieve? I’m not telling any budding neurosurgeons to throw out their textbooks, please don’t do that, but in the self-improvement field a lot of information boils down to “do something quite simple very consistently for a long time.” Starting Strength teaches you how to squat, deadlift, bench, and press. If you are most people, this is much of what you need to know for the first stages of your lifting journey. Yes, one size doesn’t fit all, and I’m sure there are more optimal programs, but the fact remains that if someone who doesn’t lift starts to do so regularly and safely they’ll get stronger. [6] And that’s all the information a beginner needs!

    One might quibble this attitude when it comes to Andrew Huberman. His entire thing is providing the research and background that (sometimes!) backs up his protocols, and surely that’s enough reason to listen. But let’s look a little closer at the protocols themselves. They are often very simple, which is no bad thing. In fact, routines.club — a truly hideous website that appears to be almost entirely an artefact of AI built to SEO-huck the same supplements as Huberman — has conveniently summarised Huberman’s daily routines, illustrated with physiologically implausible AI illustrations.

    AI Huberman needs to start skipping leg day

    I’ll go one step further and deconstruct AI Huberman’s routine down to a bulleted list:

    • Wake up at 6 am
    • Drink 2 glasses of water + huck a supplement, also at 6 am
    • Yoga Nidra meditation, also somehow at 6 am
    • 6:45 am: sun exposure. I’m going to call this “going outside”
    • 7 am: “cold exposure.”
    • 7:30 am: workout
    • 10 am: coffee
    • 1 pm: breakfast(!)
    • 3 pm: more Yoga Nidra
    • 6:30 pm: cardio
    • 7 pm: food
    • 9:30 pm: dims lights for quiet time
    • 10:00 pm: reading
    • 10:30 pm: zzzz

    Apart from the intermittent fasting, there’s nothing particularly controversial there. It’s a well-ordered day, if a highly idealistic one (anyone with children, chores, or a normal job will be able to spot this instantly.) The one remaining Huberman oddity is his insistence on “delayed caffeine intake” to about 90 minutes after waking up to avoid a crash later in the day, which a recent literature review has all but debunked. There’s certainly nothing that requires listening to hours of podcasts. Speaking of info-dumps: I’m going to suggest that Huberman’s podcast-lectures are not actually that well-formatted for those with a casual interest in science. On multiple listens, his style starts to resemble a Gish Gallop, an unending cavalcade of information and citations in which it’s very difficult for either scientists or laypeople to distinguish the science from the supplement sales pitch. (This podcast is brought to you by Mathletic Greens, the only balanced nutritional supplement that supports and enhances your maths skills). So not only is some proportion of the information suspect, it’s surplus to requirements.

    In fact, over my long history of trying and failing to be consistent with anything self-improvement, I’ve come to suspect that all the extra information gets in the way. We labour under the delusion that more information — or information delivered in a slightly different package — is what we need, when what we really require is the ability to stop overthinking, simplify the more-than-adequate information we already have, and put it into consistent practice.

    If I ever figure that out, I’ll let you know.


    1. The weight-lifting program I (very imperfectly) use is essentially Casey Johnston’s LIFTOFF, which – as far as I can tell – shares a bit with Starting Strength, including some newbie-friendly tweaks. If all of that means nothing to you, don’t worry. I do recommend checking out Casey Johnston, though. She’s great. ↩︎

    2. Before anyone decides to point it out: You shouldn’t really use noise-cancelling headphones as earmuffs. You should use earmuffs. But my mower is electric, and sounds more like a content swarm of bees than the usual deafening four-stroke roar, so I’m sure it’s not doing me any harm. What? What’s that? Sorry, I think some kind of bell that never stops ringing is calling me. ↩︎

    3. Any neoliberal economists reading this can leave now, secure in the knowledge that your expertise is indeed applicable to every facet of life, as you’ve long suspected. ↩︎

    4. And yet there’s probably something to it. If I’d looked a bit closer at Mark Rippetoe’s YouTube content before embarking on his podcast I might have come to the meathead conclusion a bit sooner and avoided the whole debacle: his omnipresent desk ornaments include a toy monkey and an oversized novelty mug with tits. ↩︎

    5. When I was about eight I based an uncomfortably large part of my personality on Garfield comics. The autism is more and more obvious in retrospect. ↩︎

    6. You also have to eat enough food with adequate protein, but that’s another story that others are probably better equipped to tell. ↩︎

  • Are New Year’s resolutions doomed to fail?

    Are New Year’s resolutions doomed to fail?

    You’ll have no doubt heard that only a small percentage of people who make a New Year’s resolution manage to keep it. It’s a piece of pop dicta, repeated endlessly in the period just before December 31 by media in desperate need of an easy factoid to recirculate for clicks. And debunking popular notions like New Year’s Resolutions sure does get clicks. Here’s an extract from a typical article, from the venerable Time:

    And yet, by some estimates, as many as 80% of people fail to keep their New Year’s resolutions by February. Only 8% of people stick with them the entire year.

    This depressing factoid has lived rent-free in my head with a bunch of others, like an anarchist squatter commune of bad vibes. If true, there’s an high chance you’re half-way to quitting whatever it is you resolved to do by now. I thought about writing an article about it, but I didn’t feel like dancing on the graves of people’s New Year hopes and dreams. Because as much as we tell ourselves ‘“it’s just another day,” it’s not, is it? The cultural gravity of New Year is, for Westerners, as inescapable as a black hole. And how could I write an article on how most resolutions fail, when the proof that they don’t always is right in front of us?

    An image of a tweet that reads "Jessica 'Donnell happy 2023, yall. trust God. spend time with family. don't give up your rights. shoot guns and watch college football" superimposed with a gunshot foot covered in a bandage.

    I’ll level with you. This article was originally inspired by seeing the above image in an Instagram story, upon which I Googled it, and found this Daily Dot article, in which the author says:

    Most people give up on the resolutions about 10 days in. Instead, O’Donnell appears to have accomplished hers.

    Classic internet “it’s funny cos it’s mean” snark, worthy of Gawker circa 2009, right? But the claim – perhaps because it was associated with an image of a pro-gun person who literally shot themselves in the foot — stayed in my mind, limping into my mental commune of received wisdom. I’d heard it so many times before. It has to be true, right?

    Because this isn’t the Wide-Eyed Eternal Optimist’s Guide To Self Improvement, you’ll have guessed where I’m going with this:

    The suggestion that only 8 percent of people ever achieve their resolutions, or that as many as 80 percent fail to keep resolutions by February, or that “most people give up on the resolutions about 10 days in” is bunk.

    The first clue was clicking on the link in “by some estimates, as many as 80% of people fail” led not to a scholarly paper but another webpage, and clicking on the sources cited in that page and subsequent pages ended up with a dead link. That alone wouldn’t clinch it. What did, though, was that searching for “new year’s resolutions” and similar phrases in Google Scholar didn’t turn up any kind of widely-cited statistic around resolution success or failure. Like so much else in psychology, the truth is harder to pin down than self-improvement pop science might have you think. Nor are “success” and “failure” binaries, in the context of resolutions. A 2020 PhD thesis on NY resolutions by Hannah Moshontz de la Rocha, a student in the Psychology and Neuroscience in the Graduate School of Duke University, found that:

    Goals varied greatly in their content, properties, and outcomes. Contrary to theory, many resolutions were neither successful nor unsuccessful, but instead were still being pursued or were on hold at the end of the year. Across both studies, the three most common resolution outcomes at the end of the year were achievement (estimates ranged from 20% to 40%), continued pursuit (32% to 60%) and pursuit put on hold (15% to 21%). Other outcomes (e.g., deliberate disengagement) were rare (<1% to 3%).

    Those figures are… pretty good, actually? 20 to 40 percent of people achieving their goal by year’s end is a lot better than the pessimistic received wisdom that most people give up by February.

    Likewise, a user at Skeptic’s Stack Exchange has done the legwork on the claim that only 8 percent ever achieve their resolutions, and found it to be at best misunderstood and at worst wildly cherry-picked:

    The real source of the 8% number appears to be a survey conducted by Stephen Shapiro, a management consultant, author, and speaker, and published in an article on his website. According to him,

    Only 8% of people are always successful in achieving their resolutions. 19% achieve their resolutions every other year. 49% have infrequent success. 24% (one in four people) NEVER succeed and have failed on every resolution every year. That means that 3 out of 4 people almost never succeed.

    Of course, “Only 8% of people are always successful in achieving their resolutions” is not the same as “8% of People Achieve Their New Year’s Resolutions”. The study by Shapiro has not been published in a scientific journal.

    Thanks, Stephen! Your literally incredible claim has poisoned a huge swathe of the internet when it comes to New Year’s resolutions, and (this is my own conjecture) led to a kind of low-key seasonally affective depression amongst those of us who’d like to make a lifestyle change around a culturally auspicious date.

    If you’re in that cohort, rest easy. The takeaway is pretty clear: if you want to make a New Year’s resolution, feel free to. You may as well! The achievement/still working on it/still pursuing it statistics seem perfectly acceptable to me: clearly there’s some weight to the things. And it’s not too late: I unscientifically consider the “New Year” period to occupy the whole month of January, because that’s the span in which the year still feels new. I could add some stuff about setting SMART goals, or just making sure that your progress is in some way measurable, but that would be very boring and like every other article on the topic and is something you (an intellectual) probably already knew.

    So I’ll just put in some potential resolutions you’ll hopefully have no trouble keeping.

    Resolve not to start going to the gym in January

    Look, just don’t. Especially if you’ve never gone before. There is much to be gained from lifting weights, including (obviously) muscle, but in my experience the gym in January is a Bad Time. Everyone who made a resolution to “go to the gym more” is there, hogging the machines or giving themselves renal failure from trying to deadlift too much, sweating and grunting and selfie-ing. It’s not worth it.

    If you’re a regular, you might choose to power through it, but if you’re a total newbie, save the money on gym fees and buy a broomstick. It’s not a witch thing and I’m not joking. You want to learn how to lift weights before you lift any actual weight, and here the incredible Swole Woman, Casey Johnston, has you covered.

    Resolve not to “lose weight”

    This isn’t my area of expertise, but I’ve listened to enough people for whom it is to know that “losing weight” purely for the sake of losing weight is — for the vast majority of people — a toxic concept that can easily ruin lives. Food is good, you need it to live, and as a general rule if you’re exercising you need to be fuelling yourself properly. There are plenty of people who know better than me on this so I’m just going to recommend Casey Johnston again.

    Resolve not to “do something every day” unless it’s very automatic or very low effort

    You can’t move without this shit. “Go to the gym every day.” “Do X push-ups every day.” “Practice Y every day,” or my personal bugbear that I can’t swear off swearing to do: “do art every day.” So let me draw a line in the sane for myself and possibly you too: can we not? Unless it’s for something like “drink water,” or “poop,” committing to do something every day seems a fast track to the kind of demoralizing failure that only comes with overcommitment.

    Take “Gym every day.” A moment’s critical reflection will reveal this goal to be both wildly improbable and useless. You’re going to get crook. You’re going to have a family thing come up. You’re going to get a flat tire. At some point, the gym will be inconveniently closed. Letting any of these all-but-inevitable and entirely reasonable life events ruin your resolution because you didn’t tick off all 365 days in the year isn’t worth it. A vanishingly small subset of people either need to go to the gym every day (actors, bodybuilders, influencers in the field of same) or will get any tangible benefit from doing so. For nearly everyone else, working out daily is a fast track to ruined health, because you’re not taking vital recovery time. Your Average Joe, including very much me, will do better resolving to “go to the gym several times a week, with at least a day’s rest in between sessions, and obviously not when sick” or something similar.

    The same applies to art. Long, bitter experience teaches that if you try arting every damn day you’ll start hating art and everything adjacent to it. Of course there are exceptions to this rule, and if you’re one of those people who can do something out of the ordinary every day, more power to you — but all I’m aiming for this year is mostly consistent consistency.

    Resolve not to get your New Year’s resolution effectiveness information from websites that don’t cite their sources, or management consultants

    You probably didn’t need me to tell you that.

    Here’s a watercolour seascape I did, because I needed an illustration for the newsletter’s thumbnail image.

    Thanks for reading. This newsletter likely won’t be on Substack much longer, due to their cataclysmically awful handling of an entirely self-inflicted Nazi/TERF/active disinformation ecosystem controversy, and (less importantly) the fact that they’d rather dabble in AI bollocks than offer basic email composition features like a native spell-checker. In short: it’s them, hi, they’re the problem, it’s them. Barring a policy u-turn, and a spell-checker, chances are I’ll move it to another provider in the next few weeks. If you do subscribe here, either free or paid, don’t worry. You shouldn’t see much of a difference, and I’ll be choosing a platform that enables comments so our discussions remain as fun and enlightening as they’ve been here.

    In the meantime, comment away! It’s great to have you here in 2024. It’s only the 12th of January, and it feels like a whole year already.

  • Why is Stuff promoting right-wing propaganda?

    Why is Stuff promoting right-wing propaganda?

    The way New Zealand’s Taxpayers’ Union works should be obvious by now. This fake union — which is actually a neoliberal, ultra-capitalist lobby group acting in concert with a dense network of international right-wing think tanks called the Atlas Network — advances its agenda by carefully picking divisive issues and laundering them through the news media. Every story they land in a mainstream publication is a victory for them, and thanks to the news media’s addiction to conflict and its diminishment by market forces, the fake union and its think-tank bedfellows are having an easier ride than ever.

    It probably shouldn’t be this easy, though. Witness this glorified press release masquerading as a story in Stuff, published on Christmas Eve, in the heart of the silly season:

    A screenshot of a Stuff news page that reads: Which council staff are earning more than $100,000? Susan Edmunds • 05:00, Dec 24 2023 PETER MEECHAM Auckland Council has the most staff earning six figures.
    Merry Christmas, council workers! Your present this year is the Taxpayers’ Union talking about how you should be sacked, via the increasingly beleaguered Stuff, which has just disestablished much of its investigative journalism team.

    The story itself is… boring. The first bit is based squarely on (via what looks some heroic paraphrasing to avoid outright copying) a Taxpayers’ Union press release. The fact that some council staff earn over $100,000 is framed as shocking, when in fact it’s wildly unsurprising; the people who run cities and towns are doing a demanding job and they’re (sometimes) paid well for it. And that’s what the article itself says, a third of the way through, citing Infometrics (an economic consultancy based in Wellington.)

    Infometrics chief forecaster Gareth Kiernan said he would expect roles in larger councils to be paid more than equivalent roles in smaller councils, particularly at the higher levels.

    Near the end comes a missive from Connor Molloy, Campaign Manager for the Taxpayers’ Union (who are not identified in the story as anything other than “the Taxpayers’ Union,” with no explanation for readers that the “union” is a right-wing lobby group.) Molloy, of course, seems to think that the best Christmas present for council staff is for them to lose their jobs:

    Connor Molloy, campaigns manager for the Taxpayers’ Union, said reducing the number of highly-paid “backroom” staff was the right thing to do if councils were threatening big rate hikes.

    “Rather than going straight for core services like rubbish collection and libraries, councils ought to look inwards at their own bloated bureaucracies first when looking to make savings.

    From a quick scan, this story seems like merely another example of the TPU successfully “placing” a piece of its neoliberal propaganda in the media, which happens — to the media’s vast detriment — all the time. But on a closer look, things get even bleaker.

    Reading the story, a little blue hyperlink in the opening paragraph caught my eye, as it’s designed to do.

    A screenshot of text that reads: More than 10,000 council staff across the country earn more than $100,000 a year, and in many councils more than 20% of the staff earns six figures. The data is included in the Ratepayers' Report, which is produced by the Taxpayers' Union. It shows that, in total, at least 10,378 council workers are paid more than $100,000 a year, although some councils, such as Horizons Regional Council and Whakatäne District Council, did not provide data.

    Curious! I wanted, as many readers might, to see the raw data informing the story. I was mystified as to why Stuff weren’t just hosting it themselves, or embedding the data on their page, as is standard practice for news organisations, which just made me curiouser.

    I clicked through.

    The page I landed on looks like this.

    A screenshot of the Taxpayers' Union Ratepayers' Report

    Hmm. Looks like I just need to put my email address in this handy form and I’ll get to see the report! You can even choose to be one of the three types of person: an “Elected official,” “Ratepayer,” or “Journalist (or reseracher.)1

    I’ll just pop my details in and click “VIEW REPORT” and…huh? It’s just a normal webpage! No need for an email address at all!

    A screenshot of the Ratepayers' Report, showing the URL

    Look at that URL. That’s not a hidden or gated page: if the website was designed to be user-friendly, you could navigate straight to it. You don’t need to put in an email address to access the data, but the page is designed explicitly to make it seem like you do.

    Do you at least get emailed the report? Like hell. Nothing shows up in your inbox until a few days later, when a horrifically-formatted email arrives and it’s made clear you’ve been added to a Taxpayers’ Union mailing list.

    A horribly formatted email from the Taxpayer's Union, sent to unwitting users of the Ratepayers' Report

    Take another look at that first form up there. There’s nothing whatsoever to indicate that you’re signing up to a mailing list. Not even a pre-checked “yes, send me Taxpayers’ Union emails,” checkbox. It’s either very poorly designed or deliberately misleading: either way, it could easily be illegal, under New Zealand’s Unsolicited Electronic Messages Act (2007).

    So this is where we’re at. Stuff isn’t just parroting Taxpayers’ Union propaganda and enthusiastically leaning in to their “government = waste = fire them all” framing; they’re encouraging their readers to visit a website that harvests their emails and, unasked, signs them up for the full TPU package.

    If you’re thinking “this seems bad!” well, I have more: want to know where this overtly propagandistic Ratepayers’ Report that shills for a right-wing lobby group originally comes from?

    It was born as a collaboration between Stuff and the Taxpayers’ Union.

    Don’t take my word for it: here’s the TPU press release.

    The New Zealand Taxpayers’ Union, in collaboration with Fairfax Media has today launched “Ratepayers’ Report” hosted by Stuff.co.nz (…) “For the first time, New Zealanders now have an interactive online tool to compare their local council to those of the rest of the country,” says Jordan Williams, Executive Director of the Taxpayers’ Union. “Ratepayers can visit ratepayersreport.co.nz to compare their local council including average rates, debt per ratepayer and even CEO salaries.”

    That was back in 2014. But at least the 2014 Ratepayers Report was hosted on Stuff’s own site, and didn’t speciously sign its users up to spam. It looked like this:

    The old Ratepayers' Report site, hosted by Stuff, as it appearecd in 2014.

    Nearly a decade later, the Ratepayers’ Report, together with a payload of TPU propaganda, is embedded in news cycles. The Taxpayers’ Union puts it out regularly, and media publish obligingly. A Google search of the Stuff site for “Ratepayers’ Report” shows you how entrenched it is.

    A page of Google results from the Stuff.co.nz site for "Ratepayers' Report"

    This is how the Atlas Network right-wing sausage factory works: their junk “think tanks” propagate their neoliberal message and exploit the decline of media by doing journalists’ work for them. They’ve been doing it for years, and it’s been wildly successful, to the point that they’ve just released a book skiting about how manipulative they are. But this — a reputable news site sending its readers to sign up directly, and probably unknowingly, for TPU propaganda — seemed beyond the pale. What was going on? I wanted to know, so I put the following questions to Stuff.

    • Why is Stuff linking to a Taxpayers’ Union email harvesting site?
    • Was Stuff aware that the function of the Ratepayer’s Report was at least partially to harvest emails for the Taxpayers’ Union?
    • What is Stuff’s policy on linking to external sites, especially those that may act maliciously or harvest user details?
    • In your view, was the nature of the Ratepayer’s Report website (and its email-harvesting capability) sufficiently disclosed to readers?
    • What is the present nature of the relationship between Stuff and the Taxpayers’ Union?
    • Referring to the press release above, what is the past nature of the relationship between Stuff and the Taxpayers’ Union?
    • Was this a commercial relationship, i.e. did either TPU or Stuff pay each other for participation in the Ratepayer’s Report? Was there contra, or an exchange of services?
    • Does the relationship between Stuff and the TPU that established the Ratepayer’s Report persist today?
    • If not, when did it end, and why did it end?
    • Does Stuff have guidelines for journalists (or editors) who utilise the work of lobby groups in their stories, perhaps along the lines of the BBC? I refer to this page, which states:

    Contributors’ Affiliations

    4.3.12 We should not automatically assume that contributors from other organisations (such as academics, journalists, researchers and representatives of charities and think-tanks) are unbiased. Appropriate information about their affiliations, funding and particular viewpoints should be made available to the audience, when relevant to the context.

    If so, can you please provide me or point me to a copy of these guidelines?

    Further to the above question, why does the story not identify for readers who the Taxpayers’ Union is, and what their work entails? I refer to these Newsroom stories that make it clear that the TPU is a neoliberal, right-wing lobby group, with links to fossil fuel and tobacco concerns, as well as being part of the international Atlas Network of neoliberal, right-wing think-tanks.

    I note also that this Stuff story (correctly) identifies the Taxpayers’ Union as a “right-wing pressure group,” so clearly it’s possible to be upfront about the group and their motivations when writing a story about the TPU’s work and the concerns they raise. Given this, why isn’t this clear identification the norm across Stuff?

    A day later, Stuff replied, with a comment they asked to be attributed to Keith Lynch, Editor-in-Chief of Stuff Digital:

    Stuff has no formal relationship with the Taxpayer’s Union. A report from the Taxpayers Union was transparently quoted in the story alongside information from other named sources. In this case, the link to the source was included so audiences could access the information referenced in the story, should they wish.

    On reflection, we have now updated the story to remove the link.

    There you go, Stuff readers: four sentences and one middle finger. Wondering why Stuff saw fit to partner with the TPU? When the partnership ended? Why it ended? What their guidelines are when handling the journalistic equivalent of radioactive waste — the propaganda created by think tanks to shape society in their image? Screw you. You don’t get to know. The hyperlink to the Taxpayers’ Union site that misleadingly harvests readers’ emails is gone (without so much as an edit notice or correction on the page) because it should never have been there in the first place — but as for the merest whisper of explanation as to why the TPU so often gets such an easy ride in media?

    Nothing.

    I replied, asking Stuff if they’d be giving my other questions actual answers. I didn’t hear back. It’s amazing, really: journalists hound politicians endlessly to just Answer The Question (as they should!), but when it’s them on the hook they provide weasel words that’d do any politician proud, and then evaporate into the ether.

    Going back to the Stuff story one last time, I saw this little banner above the body copy.

    A banner that reads: We care about your money. How about supporting that work? Contribute to Stuff

    You care about our money? I bet you do. Here’s a thought, Stuff: how about showing that you care about your audience? Stop feeding them repurposed think-tank propaganda, own your mistakes, and act with integrity. Perhaps, instead of taking the Taxpayers’ Union at their obviously-compromised word, you could talk about how the TPU used racist insinuations about “co-governance” to fight Three Waters, a government program designed to fix horrifically neglected water infrastructure while freeing councils from paying for it — the repeal of which is now being cited by councils as a key reason for massive rate hikes.

    Maybe then people would be more inclined to pay you, instead of mistrusting you.

    In a world where misinformation is so easily spread, the mainstream press should be fighting it, not amplifying it. It’s too bad that Stuff seems incapable of assuring its readers that it will treat think-tank content with the caution it warrants.


    1. Sic.