Author: tworuru

  • “I worked for a body influencer”

    Hi,

    It’s been a while between posts! The good news is that my tardiness is because I got a new job, and it’s been keeping me really busy. The bad news I’d hinted darkly about in previous newsletters was, of course, that I had lost my old job. I am not alone in this. The tech industry has shed hundreds of thousands of jobs in the last few months. The news just broke that media darling Xero is set to shed 800 jobs, with the promise of more job losses to come.

    This, like all layoffs, is horrible. It will devastate lives and cause enormous trauma. Naturally, this has caused Xero’s share price to skyrocket.

    On that note, hearing from readers has been a huge help to me while I’ve been going through my own kind of crappy time. One of my favourite stories was from someone who’d found themselves working for a “body influencer” in the long-ago time of 2018. I asked them for permission to print it, and they agreed. Here it is, in all its influencey glory.


    “I used to work for an influencer,” the email began.

    I was fascinated. The writer had seen the post on Webworm about my Cynic’s Guide to Self-Improvement project, and wanted to dish on what they’d seen behind the scenes. They requested to remain mostly anonymous, which I’m fine with, so we’ll call them Diane. And we’ll name the well-known influencer Sarah Lynn, for not-getting-sued reasons. I’ve lightly edited Diane’s words for brevity and clarity.

    ”Sarah Lynn has begun a new wellness pivot in the last few years, but she was originally part of the influencer era that came off Kayla Itsines’ Bikini Body Guide (BBG), the trend of getting as slim as possible — sorry, as healthy as possible,” Diane writes.

    “Sarah Lynn launched off the exposure she got from this to get into the trend of ‘big butt, tiny everything else’. Side note: writing this down feels like I am speaking another language — but at the time it all felt very normal!”

    The Bikini Body Guide! My wife and I had this book, briefly. She’d bought it because it had nice food photos, and she’d hoped for some good smoothie recipes, but when we looked through it in detail the food was expensive and unappealing. I’m pretty sure the book has since made the trip to the op shop. Diane continues:

    “Sarah Lynn launched a bunch of workout guides, originally called Dat Bod by Sarah Lynn1, then renamed to Dat Ass with Sarah Lynn2, all focused on building a big butt. It was the ‘in’ thing. Eating disorder heaven if I’m honest, but that’s a topic for another day. Essentially she did this rinse and repeat content like other influencers for a few years and got about a million followers on IG. Not to discredit her work ethic but in her own words ‘my body was my business card’. And a lot of impressionable women with low self esteem wanted to look and live like her.”

    While there’s plenty to say about how men are bombarded with unhealthy body aspirations, there’s no doubt in my mind that things are worse for women.  For those that feel their body doesn’t measure up, “body influencers” can have a powerful, well, influence.

    “This is pretty much where I come in,” Diane says. “Sarah Lynn had her fitness empire, and was launching a clothing and swimwear brand, and was about to launch an app for her fitness guides. I was a working as a graphic designer, and like a lot of graphic designers nowadays I had social media and marketing experience, I had also been a long long term follower (and, like, mega fan — it was embarrassing.)  Sarah Lynn knew about my work, so she hired me to help with some graphics and managing her socials when it came to moderating comments, checking orders etc.”

    Diane says that, in hindsight, the relationship between her and Sarah Lynn was — if not exploitative — certainly a bit one-sided. “Looking back, I was clearly simply the cheap/cost saving option instead of hiring a capable agency to manage all this. I was only 20 and very fresh out of Uni,” she explains.

    Once Diane was let behind the scenes, things got wild. It turns out that a sizeable proportion of your favourite fitness influencers are keeping some unsavoury secrets. For starters, because a lot of them weren’t actually trained fitness professionals, they simply hired someone else to make their workouts for them.

    “This is when the curtain of the industry was pulled away,” Diane says. “I found out a lot of influencers in the space were surprisingly dishonest when it came to the lifestyle they promoted (and profited from). For one, all the workouts Sarah Lynn was making for her app were actually being made by another personal trainer we’ll call ‘Mr Peanutbutter.’ Sarah Lynn just modified/approved the workouts. There was science and a lot of knowledge behind the workouts but it felt weird knowing that Mr Peanutbutter was writing programs for a lot of influencers who would add their branding and sell as their own knowledge.”

    Of course, it gets a bit darker than white-labelling someone else’s fitness program to pretend you have exercise expertise that actually belongs to someone else. It turns out that the fastest way to a BikiniBod™️ might not actually be snacking on salads and doing affirmations. It’s more likely to be starvation and steroids.

    “Mr Peanutbutter was the one that accidentally let slip that a few of his clients (aka the influencers) were on steroids, some because they competed in bikini comps and some just because they weren’t getting the results they wanted with their own workout guides!” Diane writes. “The biggest shock for me was finding that one of the users was his own girlfriend, Secretariat, who was and is still THE Aussie fitness influencer next to Kayla Itsines. Mr Peanutbutter let slip — thinking back on it, maybe it was just common knowledge for the meeting attendees — that because she had a brand deal coming up for a skincare company and the steroids were giving her acne, she needed to pause on the ‘roids during that brand deal. Just imagine 20 year old me sitting on this zoom call like 😳.”

    This is somehow shocking and yet not surprising at all. Steroids are the dirty open secret of the fitness and wellness influencing world. Take, for example, Liver King, who was a male body influencer who amassed millions of followers across YouTube, Instagram, and TikTok over the last year. I say “was” because he recently self-cancelled with the wildly unsurprising revelation that he used steroids.

    An image of Liver King, a fitness influencer who falsely claimed not to use steroids. He stands in shorts with his chest bared, holding a wooden spear.
    This is Liver King, who claimed for over a year that he didn’t use steroids, despite looking like a living advertisement for steroid use.

    Like many influencers who target young men, Liver King (real name Brian Johnson) urged a return to a more “ancestral” lifestyle, suggesting that men had become “lost, weak, and submissive.” He uploaded videos of himself — often accompanied by his two teenage sons Rad and Stryker3 — eating giant slabs of raw liver and other organs, which he credited for his burly physique.

    It was a lie. Brian was (of course!) jacked up to the fucking nines on ‘roids. His apology video, a seemingly necessary step in the journey of any modern influencer, is the last thing he uploaded to YouTube, and it’s well worth watching, ideally on 2x speed for maximum comedy value.

    “Yes. Yes I’ve done steroids, and yes I am on steroids, monitored and managed by  a trained hormone clinician (sic),” Liver King says, with the only surprise in his statement being that whoever gave him his drugs had any training at all.

    Back to Diane, with her story of bikini body influencers who were also, slightly less obviously, on steroids.

    “Shortly afterwards, Sarah Lynn and her brand moved to an anti-diet perspective that caused a LOT of drama. I was overwhelmed by it and dipped out — hashtag #selfcare, lol. Sarah Lynn is now semi-retired from the influencer world and is mostly just talking about meditation and reconnecting with her own spirituality. It was a whirlwind year but what I got out of it is that everything about health and wellness is fake, so just take what you enjoy!”


    And that’s it. I’m really grateful to Diane for sending her story. I’m not sure that everything about every wellness or fitness influencer is fake — but I’m sure that a hell of a lot of it is, and that the space would benefit from a lot more accreditation, training, and skepticism. And I doubt that any of those things are coming any time soon, so all we can do is exactly what Diane suggests.

    If you’ve found some value in this story, please share it. The Cynic’s Guide to Self Improvement is free4, paid subscriptions are entirely optional, and the best way to know that people are finding it useful is to see it getting shared around. Also, if you’ve got a story like this, or there’s anything else you’d like me to write about, feel free to email me: notaguru@cynicsguidetoselfimprovement.com.

    Thank you for reading The Cynic’s Guide To Self-Improvement. This post is public so feel free to share it.

    So yeah. Back in the moment: if you’re affected by the tech industry’s job-killing spree, I am so sorry. You don’t deserve this. I’m gutted that I don’t have anything more helpful to say, and I hope you find something new soon. If the posts I see on my LinkedIn feed are anything to go by, lot of people caught up in this stuff are finding solace in various forms of self-improvement. All I can say, having gone through this several times now, is don’t risk burning out. You’ve just gone through a shitty experience, so take good care of yourself.

    Walking is probably good.

    During the thankfully brief downtime I had, I did some painting — as you’ll know if you read my Substack chat or the previous post. Here’s how the thing is looking. Not gonna lie, I’m pretty happy with it. It’s not too far off being done! But looking at it now, I can see a few things that are a bit wonky… hmm. Better nip down to the garage and suss it out.

    A mostly finished acrylic painting of a deer walking through sunbeams in a forest.
    Oh deer.

    So, for those of you who are following along with the self-improvement stuff — how are you doing? Let me know in the comments.

    I’m up to five consecutive pullups now. I’ll be Liver King-sized in no time, I’m sure.

    Look out for upcoming posts, in which we will discuss sleep, and masturbation. (Not at the same time, and probably not in the same post.)

    Yours in cynicism,

    Josh


    1. Not the workout program’s real name. But I wish it was.

    2. Ibid.

    3. Real names “Rad” and “Stryker.”

    4. Looking for a disclaimer? Don’t worry, there isn’t one. But a few people have told me they haven’t subscribed because they thought they had to pay. You don’t, and my intention is that you never will. Subscribing is free, and you should only pay if you a.) feel like supporting me that way and b.) can afford it.

  • The accidental body double

    Last time I wrote about what I’d consider success to look like for this self-improvement malarkey. One measure was posting once a week; the other was getting art done.

    So it was shocking to realise that I’d blown right past my weekly posting deadline — where the hell did all that time just go? — and that I hadn’t got much art done at all since my post went up.

    I was deeply annoyed at myself. What was the point of gathering several dozen people around to watch me fall at the first hurdle? Of course, I had excuses. I always have excuses! The secret, shitty, generally no-good thing I alluded to having happened last time I updated continued to happen for a solid week and it sucked up both my time and my energy.1 Then there was the mental load of watching much, much more terrible things happen to the poor people who were impacted when Cyclone Gabrielle smashed into New Zealand.2 On top of that were my house jobs and my dad jobs and the house jobs my dad and I did when he stayed for a few days, and on top of that, my actual job jobs.

    It was a lot. It is a lot. I needed to get some art done, not just for the newsletter or my poor, patient clients, but for my own mental health. So, instead of using ChatGPT to churn out a newsletter3 — a constant, terrible temptation — I made a dubious decision.

    “Fuck it, why not,” I wrote, on Substack’s odd little feature that allows writers to chat with their subscribers. “So here’s a weird idea: I’m going to post a pic when I actually sit down and do some art then turn off notifications and smash out some painting while listening to a podcast and then once I’ve got an hour or two done I’ll come back to this line I’ve chucked out and see if I’ve got any bites. This isn’t a technique I’ve read about or something, it’s just a way to keep myself accountable to actually putting my fucking phone down for once.”

    And you know what? I actually did it. I put my phone down – far enough away that I couldn’t easily reach it or think about it — and I did a painting for about an hour and a half. Once I’d started it was easy to keep going, as is so often (infuriatingly) the case. I wondered if anyone at all would see or reply to my chat and when I came back I was amazed to see tens of replies. People liked it, and they liked the idea of connecting to help each other get shit done.

    It was then that I realised that, although I hadn’t thought of it at the time, I absolutely was doing a self-improvement technique I’d read about.

    I’d been body-doubling.

    (Way to gaslight your readers, bro.)

    An image of a poster for the film "Body Double". The text reads: Craig Wasson Melanie Griffith "Body Double - You Can't Believe Everything You See."
    Body doubling probably has nothing to do with “Body Double,” the 1984 American erotic thriller film directed, co-written, and produced by Brian De Palma.

    Body doubling isn’t a new idea, but it is a new term. The idea is simple: you reach out to someone and you do work together. Obviously, study groups and writing circles (check out my friend Jackson’s great idea for a writing group!) and the like have been around for centuries if not longer, but recently, people with ADHD have embraced the concept and taken it online. There are body doubling Slack groups and Discord chats and TikTok livestreams and even Twitch streamers who will broadcast their day job to you so you can join in. Of course, because we very much live in a Society and the grim-dark future is now, you can even pay a monthly subscription to join a permanent Zoom call where people just kind of work at each other.

    I am extremely dubious at the prospect of coughing up $20 a month for what sounds like the worst possible version of Netflix, which only has one show called The Office, except the office is an actual office. Luckily, free options are abundant. You can literally just call a friend on the phone, or use the software of your choice. If this concept is new to you, but sounds like it might be useful, I encourage you to give it a go. While body doubling may sound profoundly awkward — “Hey, want to jump on a call so we can not talk with each other?” — it turns out it works really well, for a lot of people, and thanks to you, I can safely say it works really well for me. I’ll be doing it again.

    So there you go, one self-improvement in the bank. As always, YMMV (Your Mileage May Vary.) Do you do stuff like this? Does it work for you? What weird methods do you employ to deal either with unpleasant tasks, or pleasant ones that your brain inexplicably baulks at? Let me know in the comments – I love hearing what you have to say and I read all of ‘em. We have the beginnings of a really thoughtful, keen community here and that is a Good Vibe. Who knows, if people are keen maybe we could even get a regular Cynic’s Guide To Self Improvement Body Doubling Session (that acronyms to CGTSIBDS, so let’s think of a different name) going on.

    Oh, and you may have noticed that this email is shorter than my usual lengthy exercises in reader patience. What do you think? Shorter emails more often, with a big one from time to time, or long periods of silence in between book-length self-help manifestos? I’m leaning towards bite-sized, but as always, I’m keen to hear what you reckon.

    Speaking of comments…

    There was some absolutely incredible discussion in the comments of the Webworm newsletter that kicked this whole thing off. I wanted to take some time to detail some of the excellent insights and ideas people had so that’ll be the next post, I think. In the meantime, I just want to reiterate that my intention is to keep this newsletter free. Paid subscriptions are both helpful and appreciated, but for now, the best thing you can do for the Cynic’s Guide is to share it around. If there’s someone who you think might find it valuable, hit the “Share” button down there. Or, you know, embrace your inner Boomer and just forward them the email.


    1. Thank you for reading The Cynic’s Guide To Self-Improvement. This post is public so feel free to share it.

      The family and I are fine so please don’t worry. Also, I like footnotes and wanted an excuse to put one in. Expect to see lots of them.

    2. I wrote about the cyclone and the people who work to make climate change worse at my other blog thing, The Bad Newsletter, which is another excuse for this one being late.

    3. I want to get ahead of the game on this one: despite my long-running interest in getting AIs to write stuff, I think the way AI is being rolled out is a net bad for writers, and so this newsletter contains no AI writing. If I ever use AI to write anything, I’ll make sure it’s thoroughly flagged and identified as such. Having said that, writing this footnote has given me for a great idea for a post in which I investigate if ChatGPT can write a self-help book, so you’ll probably see something on that.

  • Our decades of climate change denial

    I have no words for just how terrible the effects of this climate-change-exacerbated cyclone have been. As I write this, 11 people are confirmed dead, including a two-year-old child, who was swept away as her parents tried to escape the flood.

    My son is two. A quirk of location and fate and that could have been my family. It could have been anyone. Horror beyond horror.

    I want to say how anguished and sorry I feel for all those who have lost lives and family members and pets and homes and property and precious things. I also want to take this moment to remind everyone that there is a long history of responsibility for our lack of climate mitigation, preparation and adaptation that goes back decades. Those responsible for this crisis aren’t just a nebulous “we;” they are specific people, who through a mixture of cowardice, incompetence and (too often) sociopathic malfeasance have given us the crisis we now face.

    In the wake of the latest climate disaster, the malfeasants are already at it, with Act party leader David Seymour already loftily declaring that we need to stop focusing on climate change mitigation.

    “Our climate change response needs to shift from mitigation to adaption. New Zealand can’t change the climate but it can better adapt, and unfortunately we’re getting a really big lesson in that right now,” Seymour said.

    This is, of course, unmitigated bullshit. New Zealand has both internationally agreed and profound moral obligations to mitigate climate change, especially given we are the world’s sixth greatest emitter of greenhouse gases, per capita. But, more to the point, if the world doesn’t mitigate climate change, it will create a catastrophe that’s impossible to adapt to.

    On that note, let’s keep looking into who’s responsible for our lack of both climate change mitigation and adaptation. Last post, I detailed who some of New Zealand’s merchants of climate doubt are. The following post — copied with permission from No Right Turn — shows just how successful they’ve been.

    Climate change: The lost decades

    Originally posted 15 February 2023 at No Right Turn

    Over the last few days Aotearoa was hit by ex-tropical cyclone Gabrielle – the second tropical cyclone to hit us in just two months. Huge chunks of the country have been flooded, 225,000 people have lost electricity (some will be without it for two weeks), and at least two people are dead. The economic impact is estimated in the tens of billions. Before Parliament adjourned so MPs could go and help their constituents, Climate Minister James Shaw gave a speech drawing the obvious link to climate change [video], and warning that we are now entering “a period of consequences”:

    I have to say that, as I stand here today, I struggle to find words to express what I am thinking and feeling about this particular crisis. I don’t think I’ve ever felt as sad or as angry about the lost decades that we spent bickering and arguing about whether climate change was real or not, whether it was caused by humans or not, whether it was bad or not, whether we should do something about it or not, because it is clearly here now, and if we do not act, it will get worse.

    I’ve been recalling, actually, a quote from a different time about a different crisis: “The era of procrastination, of half measures, of soothing and baffling expedience of delays, is coming to its close. In its place we are entering a period of consequences.” And there will be people who say, you know—just as the National Rifle Association in the United States does about shootings over there—it’s “too soon” to talk about these things, but we are standing in it right now. This is a climate change – related event. The severity of it, of course, made worse by the fact that our global temperatures have already increased by 1.1 degrees. We need to stop making excuses for inaction. We cannot put our heads in the sand when the beach is flooding. We must act now.

    Newsroom‘s Marc Daalder has talked about this period of consequences – or, as he put it, Alt title: Fuck around and find out. But I’d like to look at the “fucking around” part. Because there is a lot here to be angry about, and people we need to hold to account.

    Way back in 1992, the then-National government endorsed the United Nations Framework Convention on Climate Change, in which they promised to reduce emissions. They followed this up in 1998 by signing the Kyoto Protocol, committing us to a binding emissions reduction target. Environment Minister Simon Upton did a lot of work, developing a fully-formed, all-gases, all-sectors emissions trading scheme, but his National colleagues – farmers and climate-change deniers – fucked around, chickening out of implementing it at the last minute, leaving the problem for future governments.

    In 2002 the then-Labour government ratified the Kyoto Protocol. They then fucked around, switching from an ETS to a carbon tax and then dumping it under pressure from their coalition partners. They chickened out of making farmers pay a minimal levy on agricultural emissions, while repealing existing regulatory solutions to reduce emissions in favour of a “perfect” price mechanism which didn’t exist yet. They then switched back to a partial emissions trading scheme (wasting another three years in policy development), which they loaded with pollution subsidies and opt-outs, and did not pass until literally the last days of their term. It was then immediately gutted by National.

    Not content with gutting the ETS, the new National government elected in 2008 set up a “review” of climate change policy packed with climate change deniers to undermine policy even further, while repealing the thermal electricity ban and biofuels obligation. They then gutted the ETS even more, adding even more subsidies for polluters. At the same time, they announced a “50% by 2050” emissions reduction target, and ratified the Paris agreement. But they fucked around, and did nothing to meet their obligations.

    In 2017, then-Labour leader Jacinda Ardern called climate change “my generation’s nuclear free moment”. In 2019 the government she led passed the Zero Carbon Act, ostensibly committing us to long-term emissions reductions, with plans, budgets, reviews, and all manner of bureaucratic bullshit. And then they fucked around, repeatedly fucking with the carbon market to keep carbon prices low, repeatedly delaying making agricultural polluters pay for their pollution (and then only at the lowest possible level), and introducing even more subsidies for polluters. They’ve now pissed all over their carbon budget by subsidising petrol.

    All of these governments fucked around. There’s a common theme of hard-working climate ministers – Simon Upton, Pete Hodgson, and James Shaw – being betrayed by their Cabinet colleagues and having their plans dumped (Nick Smith is a malignant exception to this, being a collaborator with climate change deniers). There’s another of constantly grovelling to farmers, a dirty, inefficient sector which receives more in subsidies than it pays in taxes, and which when you factor in the costs of its pollution, seems to be a net drain on New Zealand. And there’s a common theme of them viewing climate change as a problem for the future, a mess they can leave for someone else to clean up. The consequences of that irresponsible short-term thinking can be seen on the East Coast today.

    They all fucked around, and we’re now finding out. And the people who fucked around got knighthoods and big pensions and posh post-political careers with banks and SOEs and crown entities. They got rich, while kiwis got flooded and left in the dark. And it’s time we held them accountable for it.

    Can we stop calling deniers “sceptics” now please

    Cyclone Gabrielle Lashes New Zealand. Image credit: NASA Earth Observatory
    Pretty hard to be skeptical of this.

    Me again. Thanks again to Idiot/Savant for permission to reproduce his post. Please check out No Right Turn; it’s one of New Zealand’s best political blogs.

    In related news, journalist Charlie Mitchell is one of Stuff’s most consistently excellent writers and he has a great piece on denial that I encourage you to check out, but that I also take some issue with. Mitchell correctly identifies the role of mainstream media opinionists in driving false narratives about the cyclone and climate change, but he calls this phenomenon “Cyclone Gabrielle scepticism.” It’s part of a long media tradition of calling climate change deniers “climate sceptics,” when they’re anything but.

    A sceptic (also spelled skeptic, which I like better for some reason, so I’ll just use that from now on) is someone who suspends belief in any dogma that lacks evidence. Essentially, skepticism is the thinking behind the scientific method. The idea of climate change deniers being skeptics is a joke, as the scientific evidence for human-caused climate change is overwhelming. And if you’re feeling, uh, skeptical, here are the NZ Skeptics on climate change, forced to make a clarification because of misidentification with so-called “climate skeptics:”

    The New Zealand Skeptics Society supports the scientific consensus on Climate Change. There is an abundance of evidence demonstrating global mean temperatures are rising, and that humans have had a considerable impact on the natural rate of change. The Society will adjust its position with the scientific consensus.

    The news media should stop using “climate skeptic” and similar terms immediately. It confers climate change deniers a legitimacy they really shouldn’t enjoy, as they are demonstrably following a dogma rather than engaging in critical thinking. If they’re looking for a more accurate term, they could simply use “climate change deniers” or if that’s too on-the-nose, why not settle for “climate cynics?”

    Thank you for reading The Bad News Letter. If you want to see climate change denial out of our media, please share this piece.

    Voices for Climate?

    Thanks for the discussion that took place under the last post. A particular shout-out to Tamara who wondered if there could be some kind of “Voices for Climate” who could fight against climate disinformation disseminated via the media. Bloody good idea. I was less stoked to see someone trying to sneak in some climate doomism. Just no. I’m about as tolerant of doom as I am of denial. It’s unscientific and unhelpful, as it drives decent people to despair and helps provide a perverse “well, if we’re all screwed, we may as well keep drilling” social license to the fossil fuel industry. But it’s quite different from expressions of sadness or even despair, which are entirely fine, especially now we find ourselves firmly in the “finding out” stage of climate change. If you feel the need to vent, go for it.

  • And now, a word from the future’s sponsors

    In the aftermath of the Auckland floods and the still-unfolding catastrophe of Cyclone Gabrielle, the media are asking whether New Zealanders (correctly) see these events as linked to climate change. “Does Cyclone Gabrielle have you thinking about climate change? You’re not the only one,” writes the excellent Kirsty Johnston, at Stuff.

    These articles always seem to crop up after climate disasters, and as climate change intensifies, we’re seeing them more and more frequently. In them, the physical processes behind climate change are usually outlined accurately, in some detail. Where they fall down is the human causes. In all these pieces is a missing piece: the identification of those most responsible for climate change. They often offer a vague “we” to identify those causing emissions — which is technically correct, in the same sense as the statement “we humans cause war” — and then suggest “changes at an individual level” that can help too.

    But it’s not just “we”. The main cause of climate change is emissions from fossil fuel use and agriculture. And the main proponents of the agricultural and fossil fuel industries in NZ are specific people, with names and job descriptions, who lead or belong to organisations who work to delay meaningful climate change action. In this opposition, they too bear an outsize share of the responsibility — for not only the damage climate change has caused, but the far greater damage it will inflict in the future.

    In “Will this be the climate crisis that finally spurs action?” economist Bernard Hickey, writing for The Spinoff (syndicated from his fantastic newsletter The Kaka) correctly points out that the current Labour government should shoulder blame for failing to use their absolute majority in Parliament to take action on climate. But as insightful as it is, this article doesn’t mention the ongoing influence campaign against meaningful climate action, conducted almost entirely by right-wing political parties and think-tanks, often in service to agricultural and fossil fuel interests — who frequently work together as one big team.

    I feel like that’s a gap that needs filling.

    They are Federated Farmers, who have for years successfully opposed meaningful climate action on New Zealand’s greatest source of emissions: agriculture.

    Their CEO is Terry Copeland.

    They are the Taxpayers Union, who are not a union, and who have an intentionally opaque funding structure that allows them to (im)plausibly deny that they are funded by fossil fuel and tobacco interests, among others. The Taxpayer’s Union is a member of the international Atlas Network, an association of right-wing think-tanks sponsored by the likes of the Koch Brother (formerly known as the Koch Brothers, before one of them went to his post-death reward). This fake union’s hobby is gaming news media by chundering a vast quantity of press releases on contentious topics that editors find irresistible and, in partnership with David Farrar’s polling firm Curia, undertaking expensive political polling activities. They indulge in a form of soft climate change denial, where they weaponise insights gleaned from Curia polling and focus groups to whip up public rage and resentment against climate-friendly projects like cycleways. It is my sad duty to report that they have a podcast, hosted by climate change denier Peter Williams. In its latest, dire episode, it was graced by Federated Farmers’ Mark Hooper and Paul Melville. (In a classic Kiwi 2-degrees-of-seperation twist, I went to Uni with Paul.) His position is Principal Advisor, Water & Environment Strategy. One wonders what his principal advice is, given that dairy farming has ruined New Zealand’s waterways and filled our groundwater with bowel-cancer-linked nitrates.

    The director of the Taxpayer’s Union is Jordan Williams, who is perhaps best understood by an opinion uncovered in Nicky Hager’s The Hollow Men: “women: if they didn’t have a fanny between their legs they’d have a bounty on their heads.” Their co-founder is David Farrar, a long-time National Party operative and pollster and fellow star of The Hollow Men.

    They are the Act Party, who indulged in outright climate denial for years and now advocate for renewed offshore oil and gas exploration in New Zealand and for the wholesale repeal of the Zero Carbon Act.

    The leader of the Act Party is David Seymour.

    They are the National Party, who oppose meaningful emissions reduction policies in agriculture and who, along with Act, have sworn they will repeal the New Zealand offshore oil and gas exploration ban.

    The leader of the National Party is Christopher Luxon.

    They are the New Zealand Initiative, who advocate strenuously against all forms of climate action except the Emission Trading Scheme. (Emissions trading schemes are dubiously effective, and at worst are scams designed to allow the worst polluters to pollute indefinitely.) They too are members of the right-wing, Koch-funded Atlas Network. They too published outright climate change denial for years, and are now wrongly portraying all non-ETS-based climate action as ineffective.

    The head of the New Zealand Initiative is Oliver Hartwitch. The chief economist for the New Zealand Initiative is Eric Crampton, who hews to the Austrian / Chicago Boys school of freemarketism and is frequently given a platform by New Zealand media. The author of the Initiative’s Pretence of Necessity report, economist Matt Burgess, is now Chief Policy Advisor to National Party Leader, Chris Luxon. Luke Malpass, who is Stuff’s political editor, formerly worked with the Initiative, helping them right back at their origin — a merger between the New Zealand Institute and the much-loathed Business Roundtable. Here he is working for the Initiative, before he grew his cool hipster moustache and got a job at Stuff sneering at “lockdown lefties“.

    Luke Malpass representing the NZ Initiative on Prime News, 2012

    They are Energy Resources Aotearoa, a fossil fuel lobby and greenwashing group who recently changed their name from the deeply unfashionable yet far more accurate PEPANZ (Petroleum Exploration and Production Association of New Zealand). They lobby against restrictions on fossil fuel exploration and production in New Zealand.

    Their Chief Executive is John Carnegie. Their communications manager is the fascinatingly-named Ben Craven, formerly of the Taxpayer’s Union.

    They are NZME, who intentionally and cynically give climate change minimisers, doubters and delayers like Mike Hosking and Heather du Plessis-Allan a rarefied platform to foment conflict and garner listeners by promoting disinformation about renewable energy and climate adaptation and manufacturing consent for the continued and expanded operations of the fossil fuel industry.

    HDPA, 14 February 2023: “So yeah, for a lot of people, I reckon this will be the final piece they need to convince them something needs to be done….. Not so much that they need to give up their fossil-fuelled cars, because come on, we all know NZ isn’t going to do much to change global emissions.”

    Mike Hosking, 10 February 2023: “The theory was we would use EV’s and batteries and solar and wind and sunflower seeds. But the reality is none of those things are reliable enough or available enough. As they currently stand, they aren’t actual answers. They are alternatives of a temporary nature and, given that, there is no point in getting all angsty about profits and wanting to put a windfall tax on them that is talked about… The zealots are asking us to do something we won’t do, which is go backwards. We will not do it and we are not doing it. Our reality, and its smooth operation, will trump ideology every time.”

    Oh and just for fun here is fellow NZME stable-mate and wife of Mike Hosking, Kate Hawkesby, indulging in some deeply unfortunate pre-catastrophe amateur meteorology on Instagram.

    An image of a cloudy sky overlaid with text that says: katehawkesby With all the anxiety inducing alerts and warnings & breathless media coverage I'm just wondering where this cyclone is? Let's hope it stays this way.. Overcast, light rain, bit windy #CycloneLite Where are you Gabrielle?'
    I hope the fact that Hawkesby deleted this post means she now understands what “calm before the storm” means.

    The CEO of NZME is Michael Boggs. Its Managing Editor is Shayne Currie.

    This is not an exhaustive list. There are plenty more.

    These organisations, the people who staff them, and the people who run them, are —  whether they outright admit it or not — advocates for continued agricultural emissions, for the continued use of fossil fuels, and the further expansion of the fossil fuel industry. They are merchants of doubt who seed climate delay propaganda, using their enormous resources and platforms to sway New Zealanders against climate action.

    This is far worse than the climate change denial of the past. Now that the causes and effects of climate change are impossible to deny, and the coming ravages are clear, these people are committing a far greater evil. They know exactly how destructive climate change already is, and yet they act to make it much worse.

    So, name them. Blame them.

    An outsize share of future climate catastrophes are their fault, and they must be held accountable.

    “Will this be the crisis that finally spurs action on climate change denial?”

    It’d be nice if it was, wouldn’t it? A silver lining to the raging cloud the size of half a continent that darkened our skies over the previous week, destroying the livelihoods of thousands. Let’s look at how it could work:

    Think tanks

    The climate-delay-advocating think tanks work by injecting their message into the media, and from there it is carried to the public. While they do have some public following via social media, the think tanks still overwhelmingly rely on mainstream media manipulation to get their message out. This could be stopped if news media simply agreed to stop platforming people who seek to delay climate change action. When it is necessary — for genuine newsworthiness reasons — to report on a fossil-fuel-affiliated, climate-change-delaying think tank, the piece can be accompanied by heavy disclaimers identifying the known affiliations and motivations of the think tank. As a bonus, it would mean that we would never, or hardly ever, have to hear from that fake union of people who object to even the concept of taxes.

    Political parties

    On the surface, this is much trickier. Although climate inaction stands to displace, ruin, or outright kill billions of people in the not-particularly-distant future, parties that deal in climate delay or soft denial are still seen as politically legitimate. But this is a flaw in the media lens; journalists and editors could quite easily start telling the truth, which is that failing to mitigate and adapt to climate change is both economically expensive and morally unconscionable. I imagine that in this near future, we may see climate deniers and delayers a bit like we view Nazis now; as wholly illegitimate parasites on the body politic. As things stand, vowing to re-open offshore oil and gas exploration is viewed not as a crime against the future of humanity but in terms of “you may not like it, but it’s smart politics.” Political journalists should not simply repeat what politicians say and assign points; they should frame the statements of politicians by how well they relate to observable reality. In other words, they should tell the truth. Let’s see how that could work in practice, with this story from the Herald. Here’s how it reads currently:

    Christopher Luxon has reaffirmed National’s policy of overturning the ban on issuing new permits for offshore oil and gas exploration, saying it is a solution to New Zealand’s energy crisis.

    Luxon said gas could be used as a bridging fuel, and said the Government should scrap its 2018 decision to stop issuing permits for oil and gas exploration offshore.

    And here’s how it could read if political journalists were interested in reporting reality:

    Christopher Luxon has reaffirmed National’s policy of overturning the ban on issuing new permits for offshore oil and gas exploration, saying it is a solution to New Zealand’s energy crisis. However, scientists and expert bodies such as the International Energy Agency say that no new fossil fuel extraction can be carried out if the world is to stay within Paris Agreement goals of 1.5 degrees C of warming.

    Luxon said gas could be used as a bridging fuel, and said the Government should scrap its 2018 decision to stop issuing permits for oil and gas exploration offshore. However, the IPCC has made clear that practically all fossil fuel use must stop in order to avoid catastrophic climate change, and the notion of a “bridging fuel” is simply a fossil fuel industry talking point.

    There. FTFY. There’s much more to write on the way that political journalism adopts a frame wherein politics is scored like a cricket match, and policies are praised or decried only in terms of how well journalists predict the public will perceive them, but that can wait. In the meantime, the public should demand that the media simply stop legitimising climate change delay and denial.

    Media

    Here’s an easy one: stop taking fossil fuel industry advertising money and running fossil fuel industry ads. Done.

    This will probably not happen overnight, but for meaningful change to occur, it has to. It’s time we demanded it.

    Thank you for reading The Bad News Letter. This post is public so feel free to share it.

    If you found this newsletter valuable, please share it

    These things aren’t easy to write, and they occasionally seem to upset powerful people, which — as fun as it sounds — can make life pretty difficult. Your support, whether through sharing this article, or a paid subscription if you’re financially able, is much appreciated.

  • It’s just one of those days when you don’t wanna write stuff

    Yesterday was a bit shit, to be honest.

    It started with bad news, not the sort that’s really bad, but the kind that can still send you hurtling over the handlebars of life. Worse, it’s not something I can talk about, except for dropping dark hints that there’s something I can’t talk about.

    Then I cooked up what should have been a delicious dinner from scratch only to realise — at the nearly done, time-to-taste-test stage — that the meat was bad, even though it had yet to pass its use-by date. All the veg tainted by association, all that time wasted.

    I handled the first bad bit of the day like a champ, but the meal being ruined just about ruined me too. It’s funny how that works. You use up all your staunch and one relatively little thing sets you off.

    After I finished retching over the sink, I decided, no, I’m not going to let this day be a total wash. The day was a bit shit, so maybe it’ll help to get shit done. Keep rollin, rollin, rollin, rollin.

    A handsome young man sports a backwards red cap. His name is Fred Durst
    Fred Durst, whose song “Break Stuff” inspired today’s newsletter title and which, if my plan worked, is in your head now.

    Before I go on I just want to say thanks to David Farrier — and to you. After I talked about this project in David’s Webworm newsletter a truly surprising number of you  subscribed. It’s really remarkable to see, and I’m grateful to either your vote of confidence in this ridiculous project or your morbid curiosity, whichever it was that prompted you to jump on board. And lots of you had exciting, insightful, profound, or hilarious comments about the state of self-improvement. Enough to fill another newsletter with, which might be the next one, actually. But for now, here’s today’s.

    The mug’s game of measuring self-improvement

    One of the problems with self-improvement is it’s often so hard to tell when one’s self actually improves.

    Here’s a conjecture for you, one I’ve seen pretty often in self-improvement literature: We all have a mental and physical baseline — a mean to which we all tend to regress. Call it a comfort zone, if you like. If we strike out of our comfort zone once or twice, the baseline remains the same. Most of the time, it stays static, but it can move in response to consistent stimuli. If we’re improving, the baseline is shifting up.

    I’ll word this purely in fitness terms so it makes sense and has a bit more science behind it. If you’ve got a smartwatch, you’ll be aware of your resting heart-rate. That’s your baseline, and, I assume, a decent indicator of your comfort zone. Of course, your heart rate goes up and down throughout the day. Do something a bit strenuous —  climb some stairs quickly, or get a panic-inducing email — and it’ll go up. Rest, and it’ll go back to baseline.

    But if you take up running, or swimming, or pretty much any sport that requires sustained effort, this baseline resting heart rate will decrease. As you get fitter, your heart gets more efficient.

    This is a good thing but like most stuff in life it’s subject to the law of diminishing returns. You eventually hit a point where your heart rate probably can’t get any slower, and almost definitely shouldn’t, or else you’re getting into territory most commonly occupied by lizards or dead people, who (famously) have a resting heart rate of zero.

    (For what it’s worth, according to my smartwatch, my average resting heart rate over the last month is 52 beats per minute. According to the hopefully-reliable first Google search result for “healthy heart rate for men by age”, this places me in the “athlete” range. As this post will make clear, I’m not very athletic, which makes me think that either my smartwatch is broken or I’m ill.)

    All that said: a reduction in resting heart rate is, for most people, a good thing. It shows that your baseline has shifted. That you’re improving.

    Unfortunately, for many things in self-improvement, it’s hard to establish this baseline. What’s more, your baseline also lives in your brain, mainfesting as whatever you’re used to. This can mean that while you may be improving, according to an objective measure — like heart rate — you don’t feel like you’ve improved, because as you improve, your baseline moves with you. And if you don’t feel like you’ve improved, is there a point?

    I guess what I’m saying is no matter how much improvement I do, either by my own or other people’s measurement, it often feels like I… haven’t accomplished anything at all.

    In my more cogent moments I know that this is one of those sly tricks many people’s brains must indulge in. And when I see very clearly, or I force myself to, like I’m doing now, I can see just how far things really have shifted. In the last few years, picking more or less at random, some accomplishments include:

    • Getting promoted a few times
    • Paying off my student debt
    • Running a half-marathon
    • Walking up some steep things and then coming back down
    • Going back to university and studying in my spare time
    • Saving more money than I’d ever managed to save in my life, only to spend it on…
    • Buying a house (which is no small achievement in New Zealand, home of some of the world’s most rampant house price inflation around the time I bought)
    • Oh and my wife and I had a really neat kid who’s now two years old, and if creating and keeping a human being alive and well doesn’t count as a step out of a comfort zone, I don’t know what does

    Looking at that list, I do feel the glimmers of a warm glow of accomplishment in which I might bask, if I was that way inclined. But while certain baselines improved (career, financial) a few things slipped, including:

    • Apart from spending far too much time on an NFT scheme I created as a joke, I almost stopped making art
    • My fitness went from half-marathon-running level to very sedentary surprisingly quickly, and I put on a fair bit of baby weight
    • My list of things to accomplish grows longer and seemingly less accomplished by the day, and this really eats at me.

    I’m not any less keen to improve than I was when I first thought of this project, many years ago. There’s still so much I want to do. And I’d really like to be a lot fitter than I am right now, if only so I’m got a better chance of living longer and being a good dad to my boy.

    So let’s assess where I am right now. What’s my baseline?

    Fitter, happier, more pullups

    I popped out to some monkey bars the other night and I was able to do one pullup from a dead hang. I might have been able to do more but I felt like if I tried something in my back might go pop. So that’s where I’m at.

    I’m told that being able to do a pullup at all is a pretty good indicator of physical fitness, in the scheme of things, but I’d like to be able to do a lot more. In 2015, when I was under-employed and undergoing my first sustained self-improvement binge, I was able to do 30 pullups in a single exercise session. Three sets of ten. Not bad.

    So I reckon that’d be a nice place to get back to. And, because I want to break new ground, not just go over what I did in the past, I’d like to get to a place where I can do one muscle-up.

    Muscle-ups are famously hard. So if I can do one, I’ll know for sure I’ve improved well beyond my old, best baseline. They’re so difficult that a lot else will have had to have fallen into place for me to achieve one. If I can it’ll mean I’ve adopted a consistent and effective fitness regimen. (Please note that I wrote this, without irony, while eating the pizza we ordered to replace our ruined healthy meal). But my real priority is…

    Make art

    The real success metric of this project is: am I doing art?

    I’ve had some art success in the past. I was selling prints, my YouTube art channel was slowly picking up a a few subs, I’d even gone a bit viral on Reddit from time to time. For whatever reason, this success induced avoidance. Of course, having a new baby around is a great reason to spend less time at an easel, but once things eased up with the infant and I started getting more than five hours sleep in a night I still didn’t make a return to art. Instead, I thought of reasons not to. This was a lot of work — as any hardcore procrastinator knows, avoiding things is incredibly taxing — and this was made worse by the fact that several lovely people who paid me for commissions were left wondering politely where the hell their promised painting was.

    My theory, which may be entirely wrong, is that actually doing art will take up less mental energy and time than avoiding it. If I manage it, you’ll hear about it, shortly after my commission clients do.

    Write stuff

    The last measurement method will be: am I writing stuff?
    I’m not sure this newsletter should count. I’d rather my improvement be measured in things that are not writing about self-improvement, which just seems a bit too onanistic. But I have another newsletter, where I write about media stuff, and there are plenty of other half-baked writings I’d like to finish cooking. Article pitches, other non-fiction pieces, even some fiction.

    Welcome to the jungle

    Oh and I just remembered the yard. Currently a lot of the yard looks like this:

    If this yard was a car, someone would have written “clean me” in the dirt

    I’d like it to look more like a garden and less like a backdrop for an heart-rending scene from The Last Of Us. So there you go, a special bonus goal.

    The measure of what gets managed

    So… I guess, since I’m doing this project in public, I’ll set up some SMART (Specific, Masochistic, Ambitious, Ridiculous, Terror-inducing) goals, and you can follow along with me as I achieve them, or not.  I guess a public spreadsheet with a daily word and pullup counter will do the job. It’ll be like the running gag in Bridget Jones’ Diary where she writes down her calorie count daily, which in hindsight, was obviously a symptom of an eating disorder. Hmm.

    So that’s something to look forward to: a spreadsheet with numbers in it. I bet you’re glad you signed up! If you feel like inflicting this happiness on others, you know what to do.

    Feel free to jump in the comments and let me know if you’ve ever measured a goal  like this, either privately, or in public, work or home or whatever. Or have you ever succeeded at something only to have your baseline shift, leaving you feeling like you’ve still fallen short? Or perhaps you’re more of a “warm glow of satisfaction” type. I’m keen to understand what has and hasn’t worked for other people, and if you’ve had some success, why not celebrate it?

    A picture of an elderly gentleman in a red hat. The man's name is Fred Durst
    This is what Fred Durst looks like now. I think we can all agree it could be worse.
  • On a personal note

    Gidday. So this is more of a personal note than anything, and those that read David Farrier’s Webworm (which is probably a lot of you, and if you don’t, start! It’s great!) are probably already aware of it. But for those that aren’t, here’s the gist: I’m starting a new project called The Cynic’s Guide To Self-Improvement and I’d love to have you as a subscriber.

    But wait! you think, in an agony of indecision and betrayal, you’ve already got this newsletter! The one I’m reading right now! And you already hardly ever update it! How will another project improve the situation?

    Well, disembodied voice, you make a number of good points. But here’s the thing. The idea of my self-improvement project is —  as well as shining a light on the weird, grift-ridden and occasionally life-ruining world of self-help — to improve my self. Much of what I’d like to improve is my consistency; I’d like to make more art, and do more writing, and publish more regularly. Some of that writing I’d like to go here.

    News media ethics is something that, for my sins, I still care very much about. It’s also a difficult and depressing subject to deal with. Writing about the media — especially when it’s stocked with journalists, some of whom are good friends, and nearly all who are doing their best and who individually cannot do much about the systemic failures facing the hallowed Fourth Estate — is hard to do well. And reading Newstalk ZB columns does not spark joy.

    All that said, I think it’s an important subject to return to, and I’d like to do so. For the Bad Newsletter, I’m pretty sure I can manage one post a month at minimum. The Cynic’s Guide will update more frequently, at least once a week. It will be a tricky cadence to manage, but if I can do so, I’ll have proved something important to myself, and possibly also to you.

    So I’d like to say a very sincere thanks for sticking with me so far. To those who took out paid subscriptions, I appreciate the vote of confidence more than I can really put into words.

    So yeah. Hang around, if that works for you. There’ll be more media and media-adjacent Bad News coming soon. In the next one, we will look at the origin stories of someone that everyone’s definitely not sick of hearing about endlessly: Elon Musk.

    Subscribe to the Cynic’s Guide To Self Improvement here.

  • A cynic’s guide to self-improvement

    I’m pretty sure most of self-improvement is a scam, but that hasn’t stopped me so far.

    I’m a sucker for self-improvement, born again every minute. Or at least every ninety days or so, which seems to be the average interval between my purchases of new self-help books. When it comes to self-improvement stereotypes, I’m about as cookie-cutter as they come. I am the target market. I’m in my thirties, but I’m nearer 40 than I am 30. I’m male. I’m white. I’ve got a desk job. I’m married. We have a kid. We even have our own home, smashed avocado and frivolous holidays be damned.

    No matter how you look at it, I’m the beneficiary of extraordinary privilege. And in a lot of ways I’m extremely happy.

    But in a lot of other ways I’m extremely not.

    I procrastinate endlessly. I’m unfit. I’m forgetful. I’m lazy. I’m inconsiderate. I lack self-control and self-discipline. And, most maddeningly, I can’t seem to finish most things I start.

    I’ve got a raging cacophony in my head that constantly shouts at me about my flaws, and I’ve become obsessed with the idea of fixing them. I buy self-help book after self-help book, and while they occasionally help, more often I find author’s voices joining my mind’s clangor choir of mental chiding.

    I want to be fit.

    I want to do things I care about.

    I want to be able to work on things consistently instead of flaming out.

    And, the big one.

    I want to feel less shitty about myself.

    After a good couple of decades worth of devouring self-help stuff it’s become a guilty pleasure, like cake at midnight. Much like late-night snacking, I don’t know it’s helped much, there’s a distinct possibility it might have harmed, and it’s not something I feel comfortable talking about.

    About the last thing I can think of to do is to take the notion of self-improvement and do journalism to it. I’ve always made sense of the world through words, and perhaps writing all this down, and doing it with some degree of consistency, will help quiet the mixed messages and metaphors left over from all my previous, largely failed attempts to achieve self-improvement.

    My view of self-improvement oscillates from glassy-eyed optimism and hope to cynicism and disgust. I’ve found myself wondering if anyone ever really improves themselves, ever. Complicating this is that the field of self-improvement seems awash with grifters whose success all seems to revolve around having written a self-help book, or having launched a self-help course (for just six easy payments).

    For these guys (and they are nearly always guys, in the male sense, which I’m sure isn’t a coincidence) having self-belief that borders on the delusional seems to be an asset, rather than a liability. I simply cannot grok this. I’d rather achieve something and then talk about it. “Fake it ’til you make it” seems like such a circular ethos; a power-drill from a grifter’s toolkit.

    And that’s just the grifters. I haven’t even touched on the really dark side. All manner of toxic ideologies and extremist cliques seem to use self improvement as a Trojan horse. White supremacist groups offer hikes in the mountains and comradeship. Incels have the blackpill; a dark mirror of self-improvement paired with communities built around mutual alienation. From cults of personality to actual cults, from ancient religions to modern manifestations, self-improvement is a foot in a door with a hidden catch. We can make you a better person, and all it’ll cost you is…

    All of the above is why I think there might be some value in pursuing a self-improvement project publicly, but there’s another reason that’s a bit more important to me. I’m not doing this because I want to get famous or rich. I’m not a guru. I don’t want anyone to think I’m trying to be one, and in the event of actually succeeding in this self-improvement project (for a given value of success) I don’t want to become one. The idea gives me the fucking heebie-jeebies. The only reason this is called a “guide” to self improvement is because I was stuck for a name for the blog and I like Douglas Adams. But I still want people to see this, because when I’ve talked about my struggles – with anxiety, depression, with the tension between wanting to improve as a person and not knowing how to go about it or feeling routinely bad about it – it’s resonated with people. Some strangers, some people I know well and care about.

    The chances of reaching a big audience are pretty scant, but I reckon it’s worth doing if only to help those people out a bit.

    So here are my ground rules – the principles I want to operate this project on.

    It’s free.

    I remember reading Rich Dad, Poor Dad when I was a kid. I remember all the advice about investing in property and stocks and passive-income assets. And I remember well the sense of betrayal when I realised that the author had taken very little of his own advice and instead become rich by selling products that tell you how to become rich.

    To me, that’s a grift. I don’t want to be a grifter.

    I have no objection to people making money off their interests (in fact, being able to get better at my job and turn my passion for art into a proper business is a big part of the impetus behind this project) but the idea of getting rich by telling people how to get rich really sticks in my craw. It’s gross. And the idea of getting rich by hawking self-improvement seems even worse. It means everything you create is contaminated with a sales pitch; just six easy payments. I’m so fucking sick of it. If you really have cracked some aspect of life’s code then bundling it up behind a paywall seems fundamentally unfair, as those who might be in the most need of it will probably be least able to afford it.

    But I can afford it, for now, so here’s the deal: I’ll pay for the courses and buy the books so you don’t have to. If there are any golden eggs of wisdom, I’ll fry ’em up here. I’ll even recommend them. But there won’t be any Amazon affiliate links, no six-step course. I’m going to make it as free as I know how. That’s the intention. If you feel that what I have to say has value, and you want to support it, that’s great – please feel free to subscribe. But you shouldn’t have to.

    If I’m improving, there’ll be proof in something besides me writing about self-improvement

    I’ve listed the things I want to improve at (fitter, happier, more productive, ha) and I’ll be happy to track how I’m going with those things, how/if my general mental health improves, and so on. But the main reason for turning myself into a self-improvement guinea pig and trying to find gold amongst the grift is I want to do more art. More writing, sure, but not just self-improvement writing. I like painting, and I’d like to get better at that as well. Maybe, if it’s at all possible, realise that long-held ambition and turn art into a business. I’m pretty sure I can think of some other measurements of success too. If any of it works, you’ll hear about it.

    So that’s what this thing is. A dive into the history and practice of self-improvement coupled with some self-experimentation. And plenty of confusion about where to put hyphens. (Is it self improvement, or self-improvement?) That’s probably enough for a first post. Stick around for the next one, in which we’ll dive into the history of self-improvement, and rediscover exercise. Hopefully.

  • Coming soon

    This is The Cynic’s Guide To Self-Improvement.

    I don’t know why this post is here, how long it’s been here, or how it got published. I think it was some kind of glitch in the Substack setup process. I notice that, for some reason, people are hitting the Like button, so I thought it’d be funnier to edit it into something resembling an actual post than to just abashedly delete it.

    So: hello! Thanks for visiting. More posts, some with actual content, are coming soon — just like in the headline.

  • Among Us: the too-close-to home terror of Mister Organ

    Among Us: the too-close-to home terror of Mister Organ

    The reviews all seem to agree: Mister Organ, the newest film from journalist David Farrier, is disturbing. It’s strange. It’s unsettling. It’s funny. It’s very, very good. Having seen it myself at a Q&A screening last night, I can definitely attest to how  creepy the film is. But the depth of the creepiness — and the genius of the film — goes a lot further than it’s easy to explain in a normal review, so I’m going to try another way.


    Among Us

    A few years ago, long enough now that distance has taken the bleeding edges off the event, my mum and stepdad got in some terrible trouble. At the time, they lived on Russell Island in Moreton Bay, near Brisbane. The island is, and remains, one of the strangest places I have ever been. I’ll write about it at length, one day. For now, it’s enough to say that despite many promises and plans, Russell Island has never had a bridge to the mainland. The only way to get there is by ferry, and this inconvenience meant real-estate prices on the island weren’t soaring the way they were elsewhere around Brisbane and the Gold Coast. Mum and her partner were desperate to sell their house, another piece of land they owned on the island, and get away before prices on the mainland got too far out of reach. And one day, they met someone who said he could help.

    His name was Zach Mar, and he — with some help from a local woman — had created a scheme called Display Partners. The idea was, very loosely, that you’d give Display Partners money, and they’d work with a builder who’d use your investment to build a display home, at a very low cost. The builder would rent the home from you and show it to potential clients, and after a few years, you’d have a beautiful home that you could move in to or rent.

    A screenshot from the website of Display Partners, a defunct real-estate scam. The picture depicts a young white man and woman sitting on a couch, each doing a fist-pump
    A screenshot of the defunct Display Partners site, as archived by the Wayback Machine. Just look how happy those stock footage models are!

    Sounds good, right?

    Perhaps a little too good?

    You know where this is going.

    I only found out about my mum’s involvement with Display Partners through unnerved reports from my brothers, and Mum’s own Facebook posts. Those were the first warning signs. When I asked her about it she was uncharacteristically cagey. Something seemed off, so I got digging.

    A year or few earlier, I’d picked up some odd skills from hanging around a motley group of people I knew online and IRL. We’d recently become obsessed with a rapidly-deepening rabbit hole on the topic of “Competitive Endurance Tickling.” Comprised of David Farrier, Dylan Reeve, me, and a several other people, the Tickle Friends would unearth a lot of the material that ended up in the documentary Tickled. Now, I put what I’d learned about internet sleuthing to use, prying into Display Partners.

    I learned that Zach Mar aspired to a playboy lifestyle, with a yacht and other rich-guy amenities, and that he ran charity events for disabled children. That he’d only recently arrived in the Bay Islands, that he’d convinced many people into investing in Display Partners. That he used several other names, all variations on the Zach Mar theme, and that no-one seemed to know who he really was or where he came from.

    And I found that he’d run real estate scams all over Australia.

    I was terrified for my mum. I let my brothers know what I’d found and called her. To my dismay, she was angry, and distant. She implied that I didn’t trust anyone, that she’d known I would try to interfere. But during the call she let slip that my sister and her partner had got involved. The idea was that Zach, a real-estate genius, would help them buy a house.

    I nearly booked a ticket to Australia on the spot, which would have taken all the money I had at the time. Instead, I called my sister, who didn’t sound pleased either.

    “They’re just helping us buy a house!” she said. “Zach knows so much about it, you should hear him talk. He knows a way we can do it without having to pay all this money up front.”

    “That’s fine!” I said. “If he’s just helping you get through the process of buying a house, there’s no trouble! The important thing is that you don’t try to get around the law, or give him any money up front.”

    My sister went silent.

    “Have you given him any money?”

    She didn’t say anything. I panicked.

    “These people are evil!” I yelled. “They’re scammers. Don’t give them a single cent. If you give them money, you’re going to lose it all! You have to believe me!”

    I shed a few angry tears after the call. I didn’t know what else to do. I was sure my sister had given these people her money, and that they would steal it. But what if I was wrong and had wildly overreacted, slandering someone who was actually trying to help my sister out?

    It wasn’t until months later, when I finally made it over to Australia for a visit, that I learned what had happened.

    My sister had indeed trusted the people behind Display Partners with some money. After another panicked call, this time from my brother, my sister got in touch with the woman Zach Mar was working with, and demanded the money back.

    That wouldn’t be possible, the woman said.

    I wasn’t present, but I know what happened next. I’d witnessed my sister get properly angry a few times as a kid. I was older than her by two years, but I got the hell out of the way when it happened. She turned into a fucking Valkyrie, all ice and fury and razor edges.

    She told the woman that if the money wasn’t back in her account by the following morning, they’d be hearing from her workplace’s extremely competent and high-priced lawyers. She hung up.

    The money was back in her and her partner’s account by the deadline. The amount: their life savings. An entire house deposit.

    This event was a domino that helped topple the Display Partners scam, as it did indeed turn out to be. I could go on for a whole documentary’s worth of madness and skullduggery, but I’ll just give you the finale. My mum couldn’t brook the threat to her daughter and told Display Partners she wanted out too. They turned nasty. Battle lines were drawn: believers versus skeptics, with believers terrified that the scrutiny from skeptics would torpedo their investments. The tight island community seethed at each other. Lawyers, journalists, state officials, and detectives all got involved.

    Mum and her partner eventually got out, having lost a few thousand dollars. They escaped with some of their savings, and their house. Others were not so lucky. A number of people — mostly older, mostly retired — lost everything they had.

    Afterward, my family and I put things together again. My sister was grateful. My mum was too, but she and her partner felt terrible shame over the episode. “We just feel so stupid,” her partner told me. But they weren’t. They were trustworthy, kind people, which made them think other people would be trustworthy too. The scammers took full advantage.

    Zach Mar disappeared.

    Despite some real effort, I never managed to speak to Zach or see him in person. After he vanished, the closest we got to closure was a rumour that he’d crossed the wrong people and got beaten to a barely-alive pulp. Hearing this made me feel sick. I wanted to see him pay, but not like that. Real life is messy. It doesn’t often offer satisfying endings.

    I’d always meant to write a proper story about this, but for a long time it felt too close. Gradually, I let it go, along with the thought of writing it up. Then I watched Mister Organ, and it brought the whole terrible episode roaring back.


    You don’t just watch Mister Organ. The character is described as a void, and that’s the thing with voids: they watch you right back. Don’t misunderstand — the film is really funny, full of the kind of odd folly that can’t help but make you crack up. It got more audience laughs than a lot of comedies. But it stays with you in a way that’s not comfortable. Leaving the theatre, I felt like I’d come away from Mister Organ with a little bit of Michael Organ in my head. Lurking, peering, giggling, talking.

    It’s not a spoiler to say that Michael Organ talks a lot. Like, three hours at a time, without stopping. Of course, this isn’t in the film, which lasts a swift 95 minutes. (At the Q&A, I was tempted to ask if there’d be a DVD extra that’s just footage of Michael Organ talking non-stop, for three hours. David, if you’re reading this, this is a really good idea and you should do it.)

    The talking at length thing fascinated me. After the film, I thought about all the other times I’d seen similar behaviour. Marketing copy for sketchy products on weird websites that go on forever. The endless screeds of QAnon and anti-vax conspiracy theorists. The droning babble of scammy pastors and preachers. “Nigerian” 419 scam emails filled with capslock and dubious claims of royalty. Tickled star David D’Amato’s ranting, furious, constant emails, and the many websites he created, full of wild claims and slander.

    Talking at length in this way is not just something that scammers do because they love the sound of their own voices (although that’s part of it). Dismissing it as ranting is a mistake, because con-artists do it for a reason. If you find yourself being talked at in this way, there is a chance you are a mark. You are being tested, probed, winnowed. 419 scam emails are long and loaded with nonsense to filter out skeptics. If you still maintain any belief by the end of one of their rambling screeds, they’ve got you. Even if you’ve never read a scam email, you’ve seen this behaviour before — in the strange, rambling, self-obsessed droning of the incredibly dangerous narcissist who starred in The Apprentice and would later serve time as the 45th President of the United States.

    Zac Mar loved to talk too, my mum told me. He’d come and drink her tea and coffee and talk and talk and talk. The people he preyed on thought he was a real-estate genius who was going to either help take away their troubles, or make them some much-needed money. Mister Organ reminds me of him, and of the fact that there are Mister Organs everywhere.

    It’s this that makes Mister Organ the most powerful film I’ve watched in a long time. Everyone should see it. It’s a case study in disturbance, and an explainer on how dangerous people operate, how they prey on others. How they’re so hard to pin down, so hard to stop. It’s also a brilliant example of journalism done right, of its remarkable power to shine a light in dark places, to protect the innocent, to give dignity to victims — and to warn the unwary.

    I wish the film had come out ten years ago, and that my mum had seen it back then. Witnessing Organ’s tactics and the effect he has on other people might have saved her a world of hurt. Instead, I’ll settle for telling you to watch Mister Organ as soon as you can.

    Find session times and buy tickets for Mr Organ at flicks.co.nz.

  • The Problem(s) With Twitter

    The Problem(s) With Twitter

    I’ve been on Mastodon for about five minutes now and it’s safe to say I like what I’ve seen.

    Of course, because it’s Mastodon, I’m not on “Mastodon.” That’s like saying “I’m on email.” As far as I can tell, Mastodon is just the protocol for a whole bunch of different social networks that can all talk to each other. I’m on mastodon.nz, which looks like a good, welcoming community. It’s raw, a bit clunky, scattershot, off-kilter. Already, it’s striking how different it feels from Twitter, or at least, what Twitter has become.

    I never really fit in on what everyone is now calling “the bird app.” It became clear, pretty quickly, what you needed to become big on Twitter. If you had a following from outside the app, like being an author or a Kardashian, it was easy enough. Or if you had a specialism, like actual deep science or tech knowledge, your following tended to aggregate around those wellsprings of knowledge. But to become a big deal on Twitter via Twitter itself, you needed to Post. You needed to adopt a personality or posting archetype and double down on it. A lot of the time, the personality adopted was, well, kind of horrible, or at least it was in the political and journalism circles I followed. An post-ironic, world-weary, ultra-supercilious personality dominated. Permanently angry, yet arch and distant. You could be mad about stuff at the same time that you were flippantly dismissing everyone else who was actually mad about it because, You, the Poster, were Above All That.

    I didn’t like it but at the same time, it molded my online personality. It affected everything and everyone on Twitter. If you wanted your stuff to get seen, you had to Post, and even if you were genuinely earnest or enthused about something, the precedent of coating it under pearlescent layers of post-irony was almost unavoidable.

    And then there’s the other kind of Poster, which is the sort that finds the worst stuff in the world and signal-boosts it for clout.

    It’s an understandable instinct. We all want to avoid being associated with bad out-groups, right? And to know who the bad out-groups are so we can avoid them? And of course journalism is often highlighting bad things. But, importantly, journalism offers context — or at least, it does when it’s done right. On Twitter, simple virtue-signalling was immediately weaponized, often by sociopaths who recognized that outrage was a perfect path to acquiring a following. They made great use of it. For a while, I tried to spend my time online suggesting that signal-boosting your political and ideological enemies was wildly counter-productive, but this was never popular. People just got mad at me. “But this guy! Look how bad he is! Look at the terrible thing he just said! No-one should have to see this! I’m going to show it to everyone!” Arguably, this behaviour is what ultimately gifted the world President Trump. On New Zealand Twitter, with its blessedly lower stakes, look-at-this cloutposting reached its nadir when terminally online lefties started screenshot-mocking the National Party social media pages for making memes incorrectly.

    They’d been played. National, utilizing the either the services or the tactics of Tory-friendly agency Topham Guerin, was committing design crimes like poorly-labelled graph axes or using uncool fonts specifically to wind up terminally online lefties who would then signal boost their political ads for free. It was brilliant. Instead of articulating their actual ideas or values, which might win allies, an online army of lefties had been deputized as water-carriers for their own opposition.

    One of the reasons I like Mastodon is because there are specific mechanisms and server rules that might help to disincentivize this infuriating, self-defeating habit. For example — with the obvious disclaimer that I am new and don’t know much about how it works yet — it seems that on mastodon.nz, you’re encouraged to hashtag political stuff, or chuck a content warning on it. It’s about choice. If using hashtags is standard, users can filter out stuff they can’t be bothered with, or specifically zero in on it. If very specific content warnings for controversial content that go beyond just “NSFW” are normalized, it’s always up to a user whether they want to see it. It might finally be an end to oh my god, this stuff is disgusting! Let’s show the world!

    The federated nature of Mastodon instances is also looking like a real boon. In the Dawn of Everything which has become my “no, really, you absolutely must read this, ideally yesterday, but I’ll settle for right now, look, here are some bits I’ve highlighted or memorized” book of the moment, authors David Graeber and David Wengrow make the case that indigenous societies in pre-colonization North America featured vastly more social mobility than our world does today. There was constant, radical experimentation and flux across different nations or tribes. If you didn’t like the way a given nation did things, that was (often) fine. You could leave, and find a new nation that was more to your liking. The authors suggest this happened frequently, and that, fascinatingly, many indigenous people traveled far further than it’s common for people to do today. Then the hegemonizing, colonizing forces arrived. There was now one way to do things and you couldn’t leave. My way, without so much as a highway. In Margeret Thatcher’s infamous words: there is no alternative.

    Just like we’ve got used to living in extremely similar nation-states where we can’t easily experiment with new ways of doing things, we’ve become inured to an Internet world where there is no alternative. The corporate consolidation of the Internet has given rise to an often-joked-about status quo (posted, of course, on Twitter).

    We’ve all become used to how bad Twitter is, like frogs broiled in a collective pot of Posting. It’s taken Musk’s terribly-executed takeover as Main Character-in-Chief to shock a lot of us into looking for an alternative. Plenty of people, including me, had already drifted away. I’d deleted the app on my phone and only dropped in occasionally on the web interface where adblockers and other plugins made the experience sporadically tolerable. But now, instead of drifting apathy, there’s a real mood to look for alternatives.

    Naturally, people are worried about what that might entail. I’ve seen prolific Twitter users who use the platform to advertise their livelihood worry that their reach will be circumvented on a federated platform like Mastodon. And that’s understandable, but you also need to know that if you were on any of the big platforms, your reach was already being artificially curtailed. If you built a platform on a Meta property, like Facebook and Instagram, your ship sailed a long time ago. Want people to see your stuff? Pay up. The last major platforms where unmonetized virality is possible are YouTube, Reddit, and TikTok (and, email, sort of). YouTube is already a morass of a few top creators trying ever more desperately to game the algorithm and trust me, you’re not as good as they are. Also, making videos is hard. Reddit is a double-edged sword: it sometimes works for creators who need to be discovered, but the site’s culture and moderators have an inherent, bizarre hostility to creators sharing their own stuff. These rules are enforced sporadically and the fate of your self-promotion will often fall to the whims of whoever is modding a particular subreddit on a given day. Redditors moan constantly about a lack of original content, somehow missing the point that much of the site has rules against posting original content. If you make stuff, your best bet for being seen on Reddit is for one of the site’s many semi-professional content thieves to steal it, post it without consent or attribution, and for someone in the comments to recognize it and drop a link to your Instagram or YouTube.

    I have no idea what the deal with TikTok is. I’m too old for that shit.

    But if you are a creator on Twitter, chances are your reach has been bounded for a long time. No matter how many followers you supposedly had, if you were posting there, your content was being algorithmically curated, and was probably being shared and signal boosted by one small set of people who the algorithm had pegged as liking your stuff. If you that set was big enough, you were probably doing fine, but if not, well. Unless you are a very successful Poster, you have probably got nothing to lose by going to Mastodon, where the lines designating the borders of different communities are clear, instead of invisible and arbitrarily enforced by proprietary algorithm. A small audience that’s 80 percent engaged is, potentially, much better than a large audience that isn’t engaged at all.

    I’m not sure why I’m writing this screed, which has turned into more of a missive, or possibly even a treatise. I suppose it’s because discovering Mastodon has me wanting to write and share stuff again. The idea that there might be an audience (however small) that is interested in anti-inflammatory discussion of the things I’m interested in is intoxicating. I love the idea of making things without feeling like my creativity is being invisibly shaped by algorithmic necessity, the thought that I can post without Posting. I have this FDR quote knocking around in my head: “Bold, persistent experimentation,” and the feeling that it’s what I need, what the internet needs, and what the wider world could do with. It feels like there’s once again a welcoming wall against which I can throw stuff, and see if anything sticks.

    At last, there is an alternative. But not just one. There are lots of them.

    See you there. And also here.